# Training Tech Millennials are targeted with personalized innovations for cost-effective fitness. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/training-tech ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Training Tech trend? **Training Tech:** Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 13, 2014 to Mar 12, 2016 - Published: Feb 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Training Tech trend ### Personalized Fitness Experience Consumers are looking for a more personalized experience for fitness, and brands are delivering a custom experience to those who couldn't otherwise afford it. ### Wearable Technology Innovations in wearable technology like fitness trackers that monitor heart rate and progress, sensors embedded in apparel, and smart socks that offer feedback on running technique. ### Real-time Coaching and Audio Feedback Fitness gadgets like PEAR Fitness Training System and Gymtrack provide real-time coaching and audio feedback through earphones to ensure that workouts are focused and intense. ## What the Training Tech trend means for industry ### For Fitness Industry Fitness industry professionals should be looking to offer more personalized and affordable experiences to consumers through innovative products that incorporate wearable technology, real-time coaching, and audio feedback. ### For Technology Industry The technology industry has an opportunity to create disruptive innovations in personalized fitness solutions that incorporate wearable technology, sensors, and real-time coaching. ### For Apparel Industry The apparel industry can partner with fitness brands to create clothing that incorporates trackers, sensors, and other wearable technology for a more personalized fitness experience. ## Trend signals for Training Tech Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%. - Popularity: 54% - Activity: 48% - Freshness: 8% ## Examples of the Training Tech trend 6 featured examples from Jan 13, 2014 to Mar 12, 2016. - [Heart-Monitoring Apparel](https://www.trendhunter.com/trends/fitness-shirt): The Sensoria Fitness Shirt Places Trackers on the Skin to Scan the Body (Category: Tech) Implication: The Sensoria Fitness Shirt disrupts the fitness apparel industry by incorporating embedded trackers for personalized monitoring. - [Wearable Personal Trainers](https://www.trendhunter.com/trends/fitness-tracking-service): This Fitness Tracking Service Integrates Wristbands and Audio Feedback (Category: Lifestyle) Implication: Gymtrack's wearable technology and virtual personal trainers offer disruptive opportunities for gyms to provide personalized workout plans and real-time monitoring to customers, i… - [Real-Time Training Gadgets](https://www.trendhunter.com/trends/fitness-training-system): The PEAR Fitness Training System Offers Real-Time Coaching (Category: Lifestyle) Implication: The PEAR Fitness Training System is an example of innovation in the fitness technology industry. - [Personal Trainer Earbuds](https://www.trendhunter.com/trends/intels-smart-earbuds): Intel's Smart Earbuds Lead the Race at CES 2014 (Category: Lifestyle) Implication: Consumer electronics companies can capitalize on the growing demand for wearable fitness tech by developing and marketing innovative products with smart features. - [Fitness-Optimized Socks](https://www.trendhunter.com/trends/smart-sock): The Sensoria Smart Sock Offers Feedback on Your Running Technique (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the sports apparel industry by integrating smart sensors into clothing to enhance performance tracking and injury prevention. - [Music-Pumping Workout Headbands](https://www.trendhunter.com/trends/acousticsheep-runphones): The AcousticSheep RunPhones Were Unveiled at CES 2014 (Category: Lifestyle) Implication: Disruptive innovation opportunity for wearable technology companies to develop wireless music players integrated into headbands and sportswear. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)