# Train Motif-ation Brands elevate the train experience through the art of hyper-curation. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 10, 2020 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/train-motifation ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Train Motif-ation trend? **Train Motif-ation:** Brands are creating unforgettable experiences by curating thematic engagements in trains. Whether it's to get to a specific destination or simply to secure a few hours away from responsibilities in the city, these activations range from festive holiday-specific celebrations to elevated alcohol tastings. ## The consumer insight behind the Train Motif-ation trend Consumers are looking for a short refuge from the stresses of daily life and often find this in products and services that are accessible in terms of affordability and availability. As people are interested in immediate escapism that will last a few hours or even a day, it is important for these experiences to be immersive, in order to satisfy the consumer's craving for rest or excitement. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 12, 2018 to Dec 11, 2019 - Published: Jan 10, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Train Motif-ation trend ### Thematic Train Experiences Brands are curating thematic engagements in trains to provide consumers with immersive and unforgettable experiences. ### Brewery Train Tours Train tours that include stops at local craft breweries are a popular and unique way for beer lovers to enjoy the best of both worlds. ### Murder Mystery Train Tours Train tours with a murder mystery theme allow wine lovers to add some role play to their experience. ## What the Train Motif-ation trend means for industry ### For Travel and Tourism Travel agencies and tourism companies can create thematic train travel packages for consumers looking for immersive experiences. ### For Food and Beverage Restaurants and breweries can partner with train tour companies to offer unique dining and tasting experiences during train rides. ### For Entertainment and Events Entertainment companies can create custom experiences, such as murder mystery tours, that provide consumers with immersive and interactive experiences. ## Workshop question How might your brand combine affordability with meeting an immediate consumer need? ## Trend signals for Train Motif-ation Trend score 3.7 out of 10, from popularity 58%, activity 45%, freshness 9%. - Popularity: 58% - Activity: 45% - Freshness: 9% ## Examples of the Train Motif-ation trend 6 featured examples from Jul 12, 2018 to Dec 11, 2019. - [Murder Mystery Train Tours](https://www.trendhunter.com/trends/murder-mystery-tour): The Napa Valley Wine Train is Launching a New Murder Mystery Tour (Category: World) Implication: Provide murder mystery train tours as a new and exciting option in the tourism industry, attracting thrill-seeking travelers. - [Bozzy Polar Express Trains](https://www.trendhunter.com/trends/polar-express-train): The Polar Express in Tennessee is for Adults Ages 21 and Up (Category: Lifestyle) Implication: This industry can explore opportunities to create more adults-only experiences catering to different interests and themes, providing a unique and exclusive offering. - [Craft Beer Train Tours](https://www.trendhunter.com/trends/hops-on-the-rail-brewery-tour): The Alaska Railroad 'Hops on the Rail' Brewery Tour is Libation-Focused (Category: Lifestyle) Implication: Craft beer train tours present a new avenue for breweries to showcase their products to a captive audience and generate additional revenue. - [Beer-Tasting Train Tours](https://www.trendhunter.com/trends/durango-brew-train): The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains (Category: World) Implication: Tourism companies can explore the trend of combining different experiences into one package, such as train tours that also offer beer tastings. - [Festive Wine Train Experiences](https://www.trendhunter.com/trends/wine-train): This Boozy Christmas Train Experiences is Presented by Hilton (Category: World) Implication: Innovative wine train experiences can be offered as premium services by hotels and resorts. - [Barbecue-Bound Wine Tours](https://www.trendhunter.com/trends/barbecue-feast): Napa Valley Wine Train is Headed to a Barbecue Feast This August (Category: Lifestyle) Implication: The wine tourism industry can capitalize on the trend of combining wine tours with unique culinary experiences, providing tourists with unforgettable experiences and attracting a… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)