# Tradition Tech Indian technology skews toward existing cultural practices. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 25, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/tradition-tech ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Tradition Tech trend? **Tradition Tech:** Technology has become fairly central to North American culture, effecting everything from how consumers communicate, to the way they seek transportation. A different approach is employed in emerging markets like India, where technology is being used to aid in existing cultural practices, as opposed to forming new ones. This speaks to the value of tradition and a desire to meet old practices with new in emerging markets. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 17, 2015 to Feb 15, 2017 - Published: Nov 25, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: Asia ## Themes within the Tradition Tech trend ### Cultural Technology Technology is being used to aid in existing cultural practices, as opposed to forming new ones, particularly in emerging markets like India. ### Rural Literacy Technology Creative technologies are being introduced to combat illiteracy in rural communities, allowing for more informed decision making for those in the agriculture industry. ### Bartering Apps The latest smartphone technologies are being used to facilitate and streamline a very old-school way of doing business that is slowly but surely coming back into fashion. ## What the Tradition Tech trend means for industry ### For Smart Agriculture Technology is being integrated into agriculture in emerging markets like India to modernize and streamline traditional farming practices. ### For Transportation and Logistics Innovative transportation solutions like lightweight auto rickshaws and digital driving documents are making commutes safer and more efficient in cities around the world. ### For Food Industry Start-ups like NinjaCart are connecting farmers and businesses through data-driven solutions to help grow sales, reduce waste, and sustain economic roles and costs in the supply chain. ## Workshop question What facets of technological trends from emerging markets apply to your target demographic? ## Trend signals for Tradition Tech Trend score 2.3 out of 10, from popularity 33%, activity 30%, freshness 8%. - Popularity: 33% - Activity: 30% - Freshness: 8% ## Examples of the Tradition Tech trend 6 featured examples from Sep 17, 2015 to Feb 15, 2017. - [Mini Modern Metropolis Taxis](https://www.trendhunter.com/trends/auto-rickshaw): The i100 Auto Rickshaw Offers Safety and Stability on the Street (Category: Autos) Implication: The i100 auto rickshaw addresses the growing need for more flexible and efficient urban transportation services in crowded cities. - [Agricultural-Business Connection Platforms](https://www.trendhunter.com/trends/ninjacart): NinjaCart Aims to Reduce Food Waste in India (Category: Eco) Implication: NinjaCart's platform presents opportunities for disruptive innovation in agriculture by bridging the gap between farmers and businesses and optimizing supply chains. - [Agriculture-Inspired Literacy Apps](https://www.trendhunter.com/trends/rural-farmers): This App Helps Rural Farmers Make Informed Decisions (Category: Tech) Implication: Disruptive innovation opportunities in developing tech solutions to improve literacy rates in rural communities. - [Local Fisherman Apps](https://www.trendhunter.com/trends/fishing-app): This Fishing App Helps Indian Fishermen Access Information (Category: Tech) Implication: Developers can seize opportunities to create innovative fishing apps that cater to the needs of fishermen and enhance their safety and productivity. - [Traditional Bartering Apps](https://www.trendhunter.com/trends/bartering): The 'Let's Barter' App Lets You Trade Products and Services (Category: Tech) Implication: Businesses specializing in mobile app development can capitalize on the trend of bartering, which offers opportunities to develop asynchronous communication, geolocation functiona… - [Cloud-Based Driving Documents](https://www.trendhunter.com/trends/digital-drivers-license): DigiLocker Enables Digital Driver's License and Registration (Category: Autos) Implication: The transportation industry can explore the opportunities of adopting cloud-based storage systems and digital identification to streamline processes and increase efficiency. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)