# Trackable Gaze Software tracking eye movement delivers valuable insight to marketers. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jun 7, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/trackable-gaze ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Trackable Gaze trend? **Trackable Gaze:** Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers. . ## At a Glance - Evidence: 4 featured examples - Articles from: May 25 to Jun 7, 2018 - Published: Jun 7, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Trackable Gaze trend ### Eye-Tracking Software Technology Software-based solutions for eye-tracking technology are becoming increasingly prevalent in market research, providing businesses with irrefutable data on what aspects of their design are garnering the most attention for better user experience optimization. ### Facial Tracking and Recognition Companies are utilizing facial tracking and recognition technology for applications like pausing video content when the user looks away. The technology has also opened new doors for market research and authentic connection building with consumers. ### Integrated Biometric Research Platforms Companies are simplifying biometric research by creating comprehensive platforms that easily synchronize, visualize, and analyze various forms of biometric data for greater insights. These platforms are also hardware-agnostic, providing users with freedom for continued innovation. ## What the Trackable Gaze trend means for industry ### For Market Research By using eye-tracking and biometric technology, businesses can gain better insights into consumer behavior and improve upon user experience to create more authentic connections with their consumers. ### For UX and UI Design Eye-tracking analytics and facial recognition technology provide designers with accurate and measurable data that can help improve the design of websites and application interfaces. ### For Hardware and Tech Manufacturing Companies like Tobii Pro are offering specialized hardware and software for biometric research, opening up new markets and opportunities for businesses and manufacturers in this industry. ## Workshop question How might your brand leverage eye-tracking software to establish a better connection with your consumer? ## Trend signals for Trackable Gaze Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%. - Popularity: 49% - Activity: 48% - Freshness: 8% ## Examples of the Trackable Gaze trend 4 featured examples from May 25 to Jun 7, 2018. - [Consumer Eye-Tracking Hardware](https://www.trendhunter.com/trends/eyetracking-hardware): Tobii Pro Gives Authentic Insights to Scientists and Businesses (Category: Tech) Implication: The market research industry can leverage eye-tracking hardware to gain deeper insights into consumer behavior and preferences. - [Biometric Research Platforms](https://www.trendhunter.com/trends/biometric-research): iMotions Makes Studying Biometrics Simple with an Easy-to-Use System (Category: Tech) Implication: The market research industry can take advantage of biometric integration to gather more accurate and comprehensive data on consumer responses to products and experiences. - [Face-Tracking Browser Extensions](https://www.trendhunter.com/trends/facepause-extension): The FacePause Extension Uses Chrome's Built-In Tracking Software (Category: Tech) Implication: Tech industries can utilize face-tracking technology to develop new and innovative applications across various platforms. - [Software-Only Eye-Tracking Apps](https://www.trendhunter.com/trends/gazeify): 'Gazeify' Provides Analytics on User Experience (Category: Art & Design) Implication: Disruptive innovation opportunity: Offer UX design agencies software-based eye-tracking solutions to enhance their services and redefine the user experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)