# Traceable Textile Fashion brands provide transparency using traceability tools. By [Kaitlyn McKenna](https://www.trendhunter.com/Kaitlynmck) | Published Feb 5, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/traceable-textile ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Traceable Textile trend? **Traceable Textile:** Brands in the fashion space are using traceability tools to provide consumers more information surrounding the origins of their textiles. These brands are using scannable tags to offer complete transparency and reveal information about a product's supply chain--from the farms generating wool to total water usage and details about garment workers. ## The consumer insight behind the Traceable Textile trend More consumers are well versed in the environmentally detrimental and exploitative practices of the fashion industry. From fair wages and working conditions to reduced carbon footprints and repurposing, this small but expanding group is passionate about sustainability and ethical practices and are inclined to purchase from brands that align with these values. Brands that offer complete transparency in their supply chain will gain the support of these sustainable, ethical consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 25, 2019 to Jan 13, 2022 - Published: Feb 5, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Traceable Textile trend ### Traceability Tools Fashion brands use traceability tools, such as scannable tags, to provide complete transparency and reveal information about a product's supply chain. ### Sustainable and Ethical Fashion More consumers prefer sustainable and ethical fashion, leading to brands that offer complete transparency in their supply chain gaining their support. ### Carbon-Neutral Fashion Carbon-neutral farms and reduced end-to-end carbon footprints are becoming increasingly prevalent in fashion collaborations and collections. ## What the Traceable Textile trend means for industry ### For Fashion The fashion industry is being disrupted by traceability tools, sustainable and ethical practices, and carbon-neutral initiatives. ### For Materials Science The use of sustainable materials and closed-loop manufacturing is becoming more commonplace in fashion and materials science. ### For Technology Scannable tags and NFC technology are being used to provide traceability and transparency in supply chains. ## Workshop question How can your brand increase transparency in its supply chain? ## Trend signals for Traceable Textile Trend score 4.3 out of 10, from popularity 59%, activity 58%, freshness 11%. - Popularity: 59% - Activity: 58% - Freshness: 11% ## Examples of the Traceable Textile trend 6 featured examples from Oct 25, 2019 to Jan 13, 2022. - [Fashion-Forward Sustainable Apparel](https://www.trendhunter.com/trends/the-phoenix-brand): The Phoenix Brand Aims to Protect the Planet and its People (Category: Eco) Implication: The fashion industry, as a whole, can adopt more sustainable practices through the use of sustainable materials and transparent supply chains. - [Traceable Wool Sweaters](https://www.trendhunter.com/trends/fjallraven-ovik-nordic-sweater): The Fjällräven Övik Nordic Sweater is Made with Sustainable Materials (Category: Eco) Implication: The fashion industry is being disrupted by the need for sustainable and ethically sourced clothing, creating opportunities for brands to innovate and cater to eco-conscious consum… - [Traceable Knitwear Sweaters](https://www.trendhunter.com/trends/sheep-inc): Sheep Inc's Sweaters with NFC Tags Name the Sheep That Provided Wool (Category: Eco) Implication: Brands can explore sustainable and traceable production methods to appeal to environmentally conscious consumers. - [Sustainable Dynamic Leather Jackets](https://www.trendhunter.com/trends/modern-leather-jacket): Everlane Debuts the Modern Leather Jacket for Fall 2019 (Category: Social Good) Implication: Opportunity for the fashion industry to innovate towards greater sustainability and transparency in production processes and pricing. - [Technical Traceable Down Jackets](https://www.trendhunter.com/trends/holden-packable-down-jacket): The Holden Packable Down Jacket is Lightweight and Warm (Category: Fashion) Implication: Traceable down fill and packable designs provide an opportunity for disruption in the outerwear industry. - [Traceable Denim Collections](https://www.trendhunter.com/trends/traceable-denim): The R Collective & Levi's Created Designs with Reduced Footprints (Category: Eco) Implication: Fashion brands can leverage traceable denim and scannable labels to engage consumers and promote sustainability while reducing their carbon footprint. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)