# Permanent Distraction Entertainment is readily available to consumers whenever, wherever. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 28, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/toylet-play ## Key Figures - Trend score: 5.3/10 - Evidence articles: 8 ## What is the Permanent Distraction trend? **Permanent Distraction:** Personal entertainment is reaching new heights, with oddly placed consoles and other methods of distraction keeping consumers entertained everywhere they go. Today’s consumer is perpetually distracted by digital devices, handheld video games and mobile gadgets; integrating these pieces into virtually every facet of daily life may mean the end of peace and quiet. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 23 to Dec 23, 2010 - Published: Feb 28, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Permanent Distraction trend ### On-the-go Entertainment The trend of constant entertainment through digital devices and handheld video games has resulted in products such as in-car arcades and cabinet-mounted tablets, offering companies the opportunity to provide consumers with immediate satisfaction and access to their products. ### Augmented Toilets The integration of technology into bathrooms has resulted in innovative toilet designs such as musical toilets and cabinet-mounted tablets in bathrooms, allowing companies in the bathroom fixture industry to create products that offer a unique and high-tech experience for consumers. ### Toilet Humor The trend of adding humor and fun to everyday experiences has resulted in products such as toilet newspapers and the playable Pac-Man costume, providing businesses the opportunity to create unique and entertaining products for consumers that keep them engaged and amused. ## What the Permanent Distraction trend means for industry ### For Entertainment Industry The entertainment industry can utilize the constant need for on-the-go entertainment and create innovative solutions that cater to the demand for immediate satisfaction. ### For Bathroom Fixture Industry The bathroom fixture industry can embrace the trend of augmented toilets and incorporate technology into their products, providing consumers with a unique and high-tech experience. ### For Product Development Industry There is an opportunity for the product development industry to create entertaining and humorous products such as toilet newspapers and playable costumes, that add excitement and fun to everyday experiences. ## Trend signals for Permanent Distraction Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%. - Popularity: 73% - Activity: 77% - Freshness: 8% ## Examples of the Permanent Distraction trend 8 featured examples from Aug 23 to Dec 23, 2010. - [Toilet Tank Aquariums](https://www.trendhunter.com/trends/fish-n-flush1): Save Water with the Eco-friendly Fish 'n Flush (Category: Eco) Implication: The Fish n' Flush introduces innovation to the bathroom fixture manufacturing industry by combining a fish tank and toilet, opening possibilities for new and distinctive designs. - [Bathroom Gaming Consoles](https://www.trendhunter.com/trends/toilet-gamers): Toilet Gamers Don't Let the Call of Nature Take Them Away Gaming (Category: Tech) Implication: Gambling and gaming companies can develop new products and experiences targeting toilet gamers. - [Apple Toilets](https://www.trendhunter.com/trends/apple-toilet-concept-the-ipottie-tries-its-hand-at-the-royal-flush): The iPottie Tries its Hand at the Royal Flush (Category: Unique) Implication: Companies in the bathroom fixture manufacturing industry can create high-tech and luxury smart toilets similar to the iPottie to cater to the modern consumer's needs and preferenc… - [Toilet Newspaper](https://www.trendhunter.com/trends/things-we-didnt-know): Educational Toilet Experiences With the 'Things We Didn't Know Loo Roll' (Category: Art & Design) Implication: Toilet paper manufacturers and brands can embrace the concept of providing educational content on their products to enhance user experience. - [Coin-Operated Costumes](https://www.trendhunter.com/trends/playable-pac-man-costume): The Playable Pac-Man Costume is Sure to be a Hit This Halloween (Category: Tech) Implication: Companies in the costume and party supplies industry can capitalize on the demand for interactive and unique costumes that offer a memorable experience. - [Cabinet-Mounted Tablets](https://www.trendhunter.com/trends/griffin-cabinet-mount): The Griffin Cabinet Mount for iPad is for Kitchens, Garages & Bathrooms (Category: Art & Design) Implication: Opportunity for increased sales of tablet devices if they are more securely mountable in various locations. - [Musical Toilets](https://www.trendhunter.com/trends/inax-regio-smart-toilet): Inax Regio Smart Toilet is Very Intuitiive for Your Bathroom Pleasure (Category: Art & Design) Implication: Smart Toilets are a prime example of how AI can be integrated into products for home automation, creating new opportunities for businesses in the IoT sector. - [In-Car Arcades](https://www.trendhunter.com/trends/nintendo-emulator-headrest): The Nintendo Emulator Headrest Lets You Game On the Go (Category: Autos) Implication: Disruptive innovation opportunity for automotive companies to integrate advanced entertainment systems into their vehicles. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)