# Toxic Moderation Brands are launching new moderation features to combat toxicity in video games. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Oct 18, 2023 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/toxic-moderation ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Toxic Moderation trend? **Toxic Moderation:** Toxicity moderation tools encompass various technologies and strategies game developers employ to address and mitigate toxic behavior within gaming communities. Toxicity moderation tools aim to foster positive and inclusive gaming environments by identifying and managing toxic interactions. ## The consumer insight behind the Toxic Moderation trend Gamers often seek a safe gaming environment where they can foster a sense of community, interact with and support one another, and share a common passion for gaming. However, toxic behavior can undermine the integrity of the gameplay experience, contributing to feelings of unsafeness, anxiety, and stress. By launching moderation tools, game developers are able to address this issue while encouraging positive communication and enhancing the gaming experience for everyone involved. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 21, 2022 to Jul 13, 2023 - Published: Oct 18, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Toxic Moderation trend ### Toxicity Moderation Tools Toxicity moderation tools aim to foster positive and inclusive gaming environments by identifying and managing toxic interactions. ### Transparent Community Initiatives By launching moderation tools, game developers are able to address toxic behavior while encouraging positive communication and enhancing the gaming experience for everyone involved. ### Voice-Moderating Game Features Unity's 'Safe Voice' aims to provide developers with a tool to identify and mitigate toxic voice behavior, fostering safer and healthier player communities. ## What the Toxic Moderation trend means for industry ### For Gaming Toxicity moderation tools in the gaming industry enhance the gaming experience by fostering positive and inclusive gaming environments. ### For Technology Transparent community initiatives in the technology industry improve community safety and content moderation, ensuring enjoyable experiences for all users. ### For Esports Voice-moderating game features in the esports industry help combat toxicity in game chats, creating more welcoming and enjoyable gaming experiences. ## Workshop question How can your brand build a global community through digital interactions? ## Trend signals for Toxic Moderation Trend score 1.7 out of 10, from popularity 21%, activity 13%, freshness 18%. - Popularity: 21% - Activity: 13% - Freshness: 18% ## Examples of the Toxic Moderation trend 4 featured examples from Nov 21, 2022 to Jul 13, 2023. - [Transparent Community Initiatives](https://www.trendhunter.com/trends/2022-h1-transparency-report): Microsoft Released its First-Ever 'Transparency Report' for Xbox (Category: Tech) Implication: The gaming industry can innovate with community safety features, such as better algorithms, AI, and increased human moderation to ensure gamers enjoy fair and safe gameplay experi… - [Voice-Moderating Game Features](https://www.trendhunter.com/trends/safe-voice): Unity Unveils a New 'Safe Voice' Feature for Moderating Voice Chats (Category: Tech) Implication: The online gaming industry can benefit from implementing toxic behavior detection and moderation tools to create a more positive player experience. - [Toxicity-Focused Moderation Tools](https://www.trendhunter.com/trends/team-bds): Team BDS Looks to Combat Toxicity with Bodyguard.ai's Technology (Category: Tech) Implication: As demonstrated by the collaboration between Team BDS and Bodyguard.ai, the gaming industry can benefit from investing in automated toxicity moderation solutions and community mes… - [Voice-Chat Reporting Systems](https://www.trendhunter.com/trends/safety-feature): Xbox Presents a New Safety Feature for Multi-Player Games (Category: Tech) Implication: The gaming industry can take advantage of the trend of voice-chat reporting systems by developing innovative features and technologies that prioritize player safety and improve th… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)