# Contro Tourism The negative publicity before the Beijing Olympics hyped the summer games. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/tourism-shocklicity-the-negative-publicity-before-the-beijing-olympics-to-h ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Contro Tourism trend? **Contro Tourism:** The concept that all publicity is good publicity may have been the notion behind some of Beijing’s Olympic campaigns. Viral headlines before the games pertained to religious protest, smog attacks, nudity and other scandals. These shock stories added up to Beijing being the most publicized Olympics of all time. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 29 to Aug 6, 2008 - Published: Sep 18, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Themes within the Contro Tourism trend ### Controversial Viral Campaigns Polarising advertising strategies can be leveraged to promote an event or product, especially in highly publicised events such as the Olympics ### Marketing Stunts at the Olympics Athletes' Village Marketing teams can gain visibility by capitalising on the Olympic reputation as a festival of after-hours indulgence, as was evident in the case of free condoms distribution ### Leaked Exclusive Content Leaked multimedia coverage generates excitement around an event; its impact is amplified in the digital age where anyone can gain access to forbidden information ## What the Contro Tourism trend means for industry ### For Advertising Marketing teams can be more daring in their advertising strategies, which can generate more buzz and visibility to desired audiences ### For Event Planning Incorporating marketing stunts in highly publicised events such as the Olympics athletes' village can be an innovative way to hyper-target audiences and gain valuable publicity ### For Digital media Digital platforms allow content that is leaked or banned to reach a wider audience, and this can be a potential market block that bold companies can take advantage of to create innovative PR campaigns ## Trend signals for Contro Tourism Trend score 4.6 out of 10, from popularity 48%, activity 83%, freshness 8%. - Popularity: 48% - Activity: 83% - Freshness: 8% ## Examples of the Contro Tourism trend 4 featured examples from Jul 29 to Aug 6, 2008. - [Cashing In Before Olympic Games](https://www.trendhunter.com/trends/going-for-gold-hot-sisters-cashing-in-before-games): Feres Sisters Sexy Photoshoot (Category: Naughty) Implication: The fashion industry has been a popular and natural fit for athletes looking to diversify their income and expand their skill set through modeling. - [Olympic Condoms](https://www.trendhunter.com/trends/olympic-themed-condom-ads-elasun): Elasun Ads Go Viral in China (Category: Naughty) Implication: The viral success of Elasun's condom ads demonstrates the potential for disruptive marketing and branding strategies in the competitive condom manufacturing industry. - [Leaked Olympic Rehearsals](https://www.trendhunter.com/trends/leaked-olympic-rehearsals-china-furious-over-footage): China Furious over Footage (Category: Marketing) Implication: Disruptive innovation opportunities for media companies to embrace a more transparent and participatory approach to content creation and distribution. - [Beijing Olympic Controversies](https://www.trendhunter.com/trends/beijing-olympics-iran-female-competitions-china): Iran To Broadcast Female Competitors from China? (Category: Social Good) Implication: Disruptive innovation can be explored by sports media and broadcasting companies to develop inclusive platforms and content that promote diversity and representation in sports. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Managed Luxury Home Shares](https://www.trendhunter.com/trends/sea-of-cortez-views) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)