# Total Vegan The expansion of veganism into different and diverse industries. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 31, 2011, updated Mar 27, 2012 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/total-vegan ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Total Vegan trend? **Total Vegan:** More and more consumers are going vegan and to meet the needs of this new lifestyle are products and services that are completely vegan. These innovations span industries and are also becoming more mainstream in availability -- vegan-friendly Subway restaurants, for example -- so that consumers don't have to venture too far to find what they're looking for or limit their consumption in order to stay within the constraints of veganism. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 28 to Dec 11, 2011 - Published: Dec 31, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Total Vegan trend ### Expansion of veganism into diverse industries The rise of veganism has led to innovative products and services entirely free of animal products and is now becoming more mainstream in availability. ### Vegan fast food in major chains More fast-food chains are introducing vegan options, changing the industry and drawing in those who had little options in the past. ### Vegan options in unconventional industries Industries such as video games and fashion are offering elements that cater to the vegan consumer market. ## What the Total Vegan trend means for industry ### For Food & Beverage Developing new vegan-friendly menu items and launching vegan food trucks can disrupt the food industry and provide options for millions of vegan consumers. ### For Fashion Creating vegan-friendly fashion lines or adding vegan options to existing collections can appeal to the growing population of ethical consumers. ### For Gaming Developing games with vegan options can change the dynamic of video game storyline and provide more diverse options for gamers. ## Trend signals for Total Vegan Trend score 3.6 out of 10, from popularity 61%, activity 39%, freshness 8%. - Popularity: 61% - Activity: 39% - Freshness: 8% ## Examples of the Total Vegan trend 7 featured examples from Mar 28 to Dec 11, 2011. - [Basket-Weaved Footwear](https://www.trendhunter.com/trends/jeffrey-campbell-for-convert): The Jeffrey Campbell for Convert Shoes Collection is Vegan-Friendly (Category: Eco) Implication: The Jeffrey Campbell for Convert shoes collection showcases innovative and sustainable shoe designs, presenting a disruptive innovation opportunity in the fashion industry to focu… - [Fresh Vegan Food Trucks](https://www.trendhunter.com/trends/cinnamon-snail): Cinnamon Snail Offers New Yorkers Tasty Organic Fare (Category: Lifestyle) Implication: The plant-based food industry has potential for disruptive innovation by offering diverse and tasty vegan options. - [Doughy Vegan Delights](https://www.trendhunter.com/trends/dun-well-doughnuts): Dun-Well Doughnuts is All About Being Animal-Friendly (Category: Lifestyle) Implication: Food retailers can tap into the growing demand for vegan snacks and desserts by introducing plant-based options in their products line. - [Vegan Video Games](https://www.trendhunter.com/trends/vegan-video-game): The Dungeons and Dredmor Veganism Skill is a New Addition (Category: Eco) Implication: The Dungeons and Dredmor veganism skill highlights potential for game developers to cater to diverse player interests and incorporate unique skill sets like veganism. - [Vegan Body Cleanses](https://www.trendhunter.com/trends/kaeng-raeng): Kaeng Raeng is a New Way to Lose Weight & Stay Healthy (Category: Lifestyle) Implication: With consumers increasingly focused on their health, there is an opportunity for brands to develop innovative vegan cleanse products and other wellness solutions. - [Hardcore Vegan Cooking Shows](https://www.trendhunter.com/trends/vegan-black-metal-chef): Vegan Black Metal Chef Serves Up Some Sizzling Recipes (Category: Pop Culture) Implication: The emergence of anti-carnivorous cooking shows offers opportunities for disruptive innovation in the entertainment industry. - [Fast-Food Vegan Restaurants](https://www.trendhunter.com/trends/fast-food-vegan): Subway Sandwiches First Major Chain to Introduce Vegan Meal (Category: Eco) Implication: The introduction of vegan options in fast-food chains presents an opportunity for disruptors to tap into the evolving demands and preferences of consumers, driving innovation in t… ## Recent trend clusters - 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