# Total Commute Embedment Street-level activations help brands connect with on-foot commuters. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 21, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/total-commute-embedment ## Key Figures - Trend score: 6.0/10 - Evidence articles: 6 ## What is the Total Commute Embedment trend? **Total Commute Embedment:** As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 9, 2016 to Aug 4, 2017 - Published: Jun 21, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Total Commute Embedment trend ### Street-level Brand Activations There is a trend towards street-level brand activations that help brands connect with on-foot commuters and adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. ### Interactive Out-of-Home Advertising Interactive out-of-home advertising campaigns that engage consumers through experiential marketing activations are becoming more common, providing an opportunity for brands to grab the attention of consumers in unexpected ways. ### Urban Design-Based Brand Activations Brand activations that leverage urban design elements, such as unique furniture or architecture, to create novel experiences for consumers and encourage human connection in public spaces are on the rise. ## What the Total Commute Embedment trend means for industry ### For Marketing and Advertising Marketing and advertising professionals can use these trends to create campaigns that reflect the daily routines of consumers and engage them in unique and unexpected ways. ### For Retail and Fashion Retail and fashion professionals can use trends like vending machines and street-level activations to create convenient and memorable shopping experiences for consumers. ### For Hospitality and Food Service Hospitality and food service professionals can use trends like sleep-based brand activations and emergency soup campaigns to surprise and delight customers and create positive associations with their brand. ## Workshop question What experiential marketing efforts can your brand explore that focus on meeting customers in the physical and digital spaces they frequent on a daily basis? ## Trend signals for Total Commute Embedment Trend score 6.0 out of 10, from popularity 92%, activity 79%, freshness 8%. - Popularity: 92% - Activity: 79% - Freshness: 8% ## Examples of the Total Commute Embedment trend 6 featured examples from Mar 9, 2016 to Aug 4, 2017. - [Secret Celebratory Burgers](https://www.trendhunter.com/trends/foodora-burgers-priest-popup): A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver (Category: Marketing) Implication: Food delivery services like foodora are disrupting the traditional restaurant industry by offering unique experiences and limited edition offerings. - [Sleep-Based Brand Activations](https://www.trendhunter.com/trends/flat-white-coffee): This Bold Event from Greggs Promotes Its New Flat White Coffee (Category: Marketing) Implication: Disruptive innovation opportunity: Combine coffee with sleep-related experiences or products to create unique brand activations and enhance consumer engagement. - [Retail Vending Machines](https://www.trendhunter.com/trends/clothing-vending-machines): Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines (Category: Marketing) Implication: The introduction of clothing vending machines presents disruptive innovation opportunities for retailers to transform the traditional retail experience and cater to changing consu… - [Emergency Soup Can Campaigns](https://www.trendhunter.com/trends/emergency-soup): Heinz is Helping Londoners Beat the Winter Blues with Free Soup (Category: Marketing) Implication: In the food and beverage industry, brands can use innovative packaging and creative marketing to stand out from competitors and create unique experiences for consumers. - [Rock Wall Billboards](https://www.trendhunter.com/trends/times-square-ad): Toyota's Times Square Ad Doubles as a Towering Climbing Wall (Category: Autos) Implication: Exploring innovative ways for automobile companies to promote their vehicles and engage with consumers. - [Friendship-Forming Bench Stunts](https://www.trendhunter.com/trends/hello-bench): Nescafe's 'Hello Bench' Helps Strangers Break the Ice (Category: Marketing) Implication: The concept of interactive furniture, as demonstrated by Nescafe's 'hello bench', presents an opportunity for disruption and innovation in the furniture industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)