# Totable Toiletry Skincare and beauty products get reformatted as effortlessly portable sticks. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jan 13, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/totable-toiletry ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Totable Toiletry trend? **Totable Toiletry:** Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and quick to use, stick-packaged toiletries provide on-the-go consumers with a stress-free and mess-free solution for sticking to their beauty rituals while traveling. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 25, 2016 to Feb 6, 2017 - Published: Jan 13, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Totable Toiletry trend ### Solid Skincare and Beauty Products Beauty and skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. ### Multipurpose Beauty Products Consumers are turning to multipurpose beauty products that are made from simple, nourishing, and all-natural ingredients to save space and money. ### Liquid Makeup in Unique Formats Innovative and unique packaging allows beauty consumers to easily carry around liquid formulas and apply makeup easily on the go. ## What the Totable Toiletry trend means for industry ### For Beauty and Personal Care Brands can foster innovation in packaging and formulation to meet the changing needs of consumers seeking more convenient and portable products. ### For Travel and Hospitality In the midst of the current pandemic, brands can identify opportunities for offering more hygienic, mess-free, and travel-friendly products to help rejuvenate the travel industry. ### For Healthy Lifestyle Beauty products that address multiple wellness needs are increasingly popular among consumers that prioritize a holistic approach to self-care and well-being. ## Workshop question If you had to reformat your offering, what direction would you take it in? ## Trend signals for Totable Toiletry Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%. - Popularity: 52% - Activity: 40% - Freshness: 8% ## Examples of the Totable Toiletry trend 5 featured examples from Mar 25, 2016 to Feb 6, 2017. - [Shapely Skincare Sticks](https://www.trendhunter.com/trends/maxclinic): The MAXCLINIC 'Cirmage Lifting Stick' Provides a Stimulating Skin Massage (Category: Fashion) Implication: Innovative anti-aging designs for effective skincare stick products. - [Solid Cream Blush Applicators](https://www.trendhunter.com/trends/wei-east): Wei East Offers a Self-Adjusting 'Cheek Sensation' Blush (Category: Fashion) Implication: The beauty and cosmetics industry can explore innovative packaging designs and formulations to meet the demand for portable and customizable makeup products. - [Solid Aromatherapy Perfumes](https://www.trendhunter.com/trends/aromatherapy-perfume): Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body (Category: Fashion) Implication: Companies in the beauty and cosmetics industry can capitalize on the trend towards natural ingredients and the demand for products that offer therapeutic benefits. - [Liquid Makeup Compacts](https://www.trendhunter.com/trends/cushion-cream): Inoherb's Cushion Cream Compact Conveniently Dispenses Liquid Cosmetics (Category: Fashion) Implication: This trend is disrupting the cosmetics industry by introducing new packaging and usage techniques. - [Multipurpose Moisturizing Sticks](https://www.trendhunter.com/trends/moisturizing-treatment): This Treat Beauty Stick Offers Multiple Moisturizing Treatments (Category: Fashion) Implication: Innovating within the beauty and skincare industry to create multifunctional skincare products. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)