# Topical Tech Health solutions work straight to the symptomatic area. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-tech ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Topical Tech trend? **Topical Tech:** This past few years saw a rise in health-related wearables, and the next frontier of this movement shows wearables worn directly on the symptomatic area. Whether or not these solutions are more effective than others is less important than the feeling of instant gratification they provide. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to May 27, 2016 - Published: Dec 15, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Topical Tech trend ### Direct Symptomatic Area Applications There is a growing trend in health wearables that are worn directly on the symptomatic area, providing instant gratification to users. ### Personalized Health Care Devices Personalized health care devices, such as WoodyKnows' Nasal Filters, are becoming increasingly popular to mitigate exposure to allergens. ### Non-Invasive Drug Delivery Systems Onzetra Xsail's inhaler and Aurai Eye Massager's water-powered massager are exemplars of non-invasive drug delivery systems. ## What the Topical Tech trend means for industry ### For Wearable Technology Wearable technology is driving the growth of health wearables that are worn directly on the symptomatic area and other personalized health care devices. ### For Drug Delivery Systems Innovative non-invasive drug delivery systems, such as the Onzetra Xsail inhaler, represent a disruptive innovation opportunity for the drug delivery industry. ### For Allergy Relief The use of personal air-filtering devices, such as WoodyKnows' Nasal Filters, and natural congestion relief, such as the Sniff Relief Self-Heating Mask, are creating new trends in the allergy relief industry. ## Workshop question What role does instant gratification play in your industry? How does that impact the way consumers interact with your brand? ## Trend signals for Topical Tech Trend score 3.1 out of 10, from popularity 51%, activity 33%, freshness 8%. - Popularity: 51% - Activity: 33% - Freshness: 8% ## Examples of the Topical Tech trend 4 featured examples from Jan 8 to May 27, 2016. - [Water-Powered Eye Massagers](https://www.trendhunter.com/trends/aurai-eye-massager): The Aurai Eye Massager Provides Relaxation at CES 2016 (Category: Lifestyle) Implication: The personal care product industry can benefit from incorporating water-powered technology into their eye massagers. - [Migraine-Alleviating Inhalers](https://www.trendhunter.com/trends/migraine-sufferers): This Inhaler is Designed to Provide Relief for Migraine Sufferers (Category: Tech) Implication: Pharmaceutical companies can invest in developing novel drug delivery systems, such as inhalers, to capture a larger share of the migraine medication market and to meet the growin… - [Allergy-Alleviating Masks](https://www.trendhunter.com/trends/congestion-relief): The 'Sniff Relief' Self-Heating Mask Provides Natural Congestion Relief (Category: Lifestyle) Implication: The healthcare industry can integrate natural allergy relief products and remote-controlled health devices into their existing offerings to provide more convenient and accessible… - [Personal Nasal Filters](https://www.trendhunter.com/trends/nasal-filters): WoodyKnows' Wearable Filters Reduce Exposure to Allergens (Category: Lifestyle) Implication: Personal nasal filters are a new and innovative product that is disrupting the health and wellness industry by offering a drug-free and easy-to-use solution for allergy sufferers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)