# Topical Sleep Sleep-enhancing ingredients come in topical cream or oil products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 2, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-sleep ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Topical Sleep trend? **Topical Sleep:** Topical skincare products are being infused with ingredients like melatonin and magnesium to help relax the body and enhance sleep. These ingredients are typically ingested for those same benefits, and are now offered in everything from serums to oils for hybrid benefits. ## The consumer insight behind the Topical Sleep trend Today's young consumer has a number of personal care rituals they take part in regularly--whether those are related to fitness, skincare, wellness or mental health. The diversity of interests people have in personal care has resulted in some wanting to merge rituals in order to save themselves time. These individuals seek out products and services that prioritize convenience as much as they do function. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 6, 2020 to Jan 19, 2022 - Published: Nov 2, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Topical Sleep trend ### Topical Sleep Skincare and personal care industries are merging to create sleep-enhancing topical products, offering young consumers dual benefits of convenience and function. ### Melatonin Infused Products Melatonin is a new active ingredient in skincare and personal care products to induce relaxation and deep rejuvenation. ### CBD Topicals for Sleep and Stress CBD-infused topicals are emerging as sleep- and stress-aiding products in uncertain times for consumers looking for natural solutions. ## What the Topical Sleep trend means for industry ### For Skincare Industry The skincare industry can explore opportunities to use new ingredients like melatonin to create unconventional skincare products with functional benefits. ### For Personal Care Industry The personal care industry can offer a wide range of sleep-enhancing products that merge the benefits of personal care with physical and mental restfulness. ### For CBD Industry The CBD industry can focus on creating new products that cater to the specific needs of consumers dealing with sleep issues and stress management. ## Workshop question How could your brand better balance function and convenience? ## Trend signals for Topical Sleep Trend score 3.6 out of 10, from popularity 55%, activity 42%, freshness 11%. - Popularity: 55% - Activity: 42% - Freshness: 11% ## Examples of the Topical Sleep trend 6 featured examples from Apr 6, 2020 to Jan 19, 2022. - [Relaxing Sleep Detox Kits](https://www.trendhunter.com/trends/sleep-detox-kit): kaia Naturals' Sleep Detox Kit Seeks to Soothe the Body and Mind (Category: Fashion) Implication: The sleep detox kit offers potential for innovation in the personal care industry by incorporating unique and luxurious elements to promote self-care and relaxation. - [Melatonin-Infused Solid Serums](https://www.trendhunter.com/trends/overnight-serums): Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep (Category: Fashion) Implication: Skincare brands can explore the use of solid serums and melatonin infusion for overnight rejuvenation. - [Sleep-Inducing Body Oils](https://www.trendhunter.com/trends/night-body-oil): The Osmia Night Body Oil Helps Gently Lull Consumers to Sleep (Category: Fashion) Implication: The skincare industry can explore disruptive innovation by developing more targeted sleep-inducing products and incorporating natural ingredients into existing skincare lines. - [Sleep-Centric Clay Masks](https://www.trendhunter.com/trends/face-and-body-mask1): Lush Expands Its Sleepy Range with a Face and Body Mask (Category: Fashion) Implication: Beauty brands can innovate in creating products that cater to consumers who prioritize self-care and achieving quality sleep. - [Sleep-Focused CBD Topicals](https://www.trendhunter.com/trends/martha-stewart): Martha Stewart Expands her Wellness Products with CBD Topicals (Category: Fashion) Implication: Martha Stewart's expansion into CBD wellness topicals can inspire other wellness brands to incorporate CBD into their product lines. - [Melatonin-Infused Lip Masks](https://www.trendhunter.com/trends/overnight-lip-mask): Milk Makeup's Overnight Lip Mask is Calming, Refreshing & Hydrating (Category: Fashion) Implication: Incorporating topical melatonin as an active ingredient in skincare products to introduce new rejuvenation benefits and disrupt the market. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)