# Topical Omega Cosmetic brands highlight omega in their formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 4, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-omega ## Key Figures - Trend score: 1.9/10 - Evidence articles: 5 ## What is the Topical Omega trend? **Topical Omega:** Brands in the skincare space are highlighting omega as a primary ingredient in their topical cosmetic products. Already known for its skincare benefits when ingested, the use of omega for topical purposes allows brands to build on already-established trust with health-conscious consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 1 to Jun 4, 2019 - Published: Jun 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Topical Omega trend ### Omega in Skincare Brands in the skincare industry are exploring the use of Omega for topical purposes in their cosmetic products as a way to expand on established trust with health-conscious consumers. ### Probiotic Skincare The use of probiotic and prebiotic ingredients in skincare products is becoming increasingly popular as consumers become familiar with their benefits in food and beverages. ### Caviar-Infused Haircare The use of sustainably-harvested caviar extract in haircare products offers a rich source of Omega-3 healthy fats and other nutrients that can enhance shine, elasticity, and strength while targeting aging effects. ## What the Topical Omega trend means for industry ### For Skincare The skincare industry can capitalize on the trend of incorporating Omega and probiotic ingredients in their products to provide health-conscious consumers with topical products. ### For Haircare The haircare industry can introduce products infused with sustainably-harvested caviar extract to provide added shine and strength while targeting aging effects. ### For Cannabis Skincare The cannabis skincare industry can develop products infused with Omega-3,6,9, amino acids, and vitamins A, C, and E, which act as antioxidants and work to amplify the hyaluronic acid's functions to the skin. ## Workshop question How could your brand take inspiration from an adjacent industry? ## Trend signals for Topical Omega Trend score 1.9 out of 10, from popularity 32%, activity 17%, freshness 8%. - Popularity: 32% - Activity: 17% - Freshness: 8% ## Examples of the Topical Omega trend 5 featured examples from Feb 1 to Jun 4, 2019. - [Purple Rice Sleeping Masks](https://www.trendhunter.com/trends/kana-beauty): Kana Beauty's New Sleeping Mask Hydrates the Skin Overnight (Category: Lifestyle) Implication: Disruptive innovation opportunities in the beauty and skincare industry for developing new products with enhanced ingredients and benefits. - [Premium Caviar-Infused Haircare](https://www.trendhunter.com/trends/alterna-caviar): The Alterna Caviar Collection is Free From Added Parabens (Category: Fashion) Implication: Using sustainably-sourced ingredients and incorporating skincare solutions into beauty products is a disruptive innovation opportunity in the beauty industry. - [Velvety Anti-Aging Elixirs](https://www.trendhunter.com/trends/suman): The Su-Man Skin Serum is Described as "Liquid Rose Petals" by Elle (Category: Fashion) Implication: The skincare industry can leverage the trend of velvety skin serums by developing innovative formulations and marketing them as luxurious, effective anti-aging solutions. - [Defense-Boosting Probiotic Skincare](https://www.trendhunter.com/trends/probiotic-skincare): Laboratoire Synbionyme's New Products Support the Microbiome (Category: Fashion) Implication: The beauty industry is incorporating probiotics and prebiotics into skincare products. - [Omega-Rich Moisturizers](https://www.trendhunter.com/trends/rich-moisturizers): GLAMGLOW's MOISTURETRIP Spotlights Omega-Packed Hemp Seed Oil (Category: Fashion) Implication: Skincare industry has an opportunity to incorporate omega-packed ingredients, blue light protection and free-from formulations into their products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)