# Topical Magnesium Skincare products incorporate magnesium to soothe sore muscles. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published May 14, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-magnesium ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Topical Magnesium trend? **Topical Magnesium:** While consumers may be used to improving their magnesium through their diet with food and supplements, skincare brands are including it as a key ingredient to relieve achy muscles. Magnesium can be integral to helping muscles relax and prevent cramping. ## The consumer insight behind the Topical Magnesium trend Consumers are experiencing increased levels of stress as contemporary lifestyles and workplaces become more demanding. Since stress can manifest both physically and mentally, many seek out natural remedies in conjunction with standard medical care. Individuals feel confident in natural solutions because they're familiar, and they can be used to treat mild but persistent health concerns. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 21, 2018 to May 8, 2019 - Published: May 14, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Topical Magnesium trend ### Topical Magnesium Skincare Natural remedies are becoming more popular, leading skincare brands to include magnesium to soothe sore muscles in their products. ### Sustainable Packaging Businesses are incorporating recycled ocean plastic into product packaging to be eco-friendlier. ### Magnesium-Infused Body Products The trend toward muscle relaxation is leading to greater use of magnesium in personal care products. ## What the Topical Magnesium trend means for industry ### For Personal Care Companies are using natural ingredients, such as magnesium, in personal care to provide additional health benefits. ### For Sustainability Companies are working towards sustainable solutions with recycled packaging, such as utilizing recycled ocean plastic. ### For Health and Wellness The trend toward natural remedies for stress relief is leading to greater use of magnesium in personal care products. ## Workshop question Consider how your brand could reinvent the format of one of your products to suit the needs of your consumer. ## Trend signals for Topical Magnesium Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%. - Popularity: 45% - Activity: 28% - Freshness: 8% ## Examples of the Topical Magnesium trend 4 featured examples from Aug 21, 2018 to May 8, 2019. - [Magnesium-Centric Skincare](https://www.trendhunter.com/trends/topical-products): Mageze's Topical Products Provide Relief for Muscle Aches & Pains (Category: Lifestyle) Implication: Innovative opportunities to incorporate magnesium into skincare products to target muscle-related issues. - [Premium Sports Care Collections](https://www.trendhunter.com/trends/sports-care): Bullet & Bone's Products Contain Maca Extract, Jasmine & Magnesium (Category: Lifestyle) Implication: Disruptive innovation opportunities exist in the sports care industry by developing premium products with specialized formulations. - [Kelp-Infused Body Creams](https://www.trendhunter.com/trends/antifatigue-body-cream): The Atlantic Kelp and Magnesium Anti-Fatigue Body Cream is Replenishing (Category: Eco) Implication: The packaging industry can explore new methods and materials to create sustainable and recycled packaging solutions, catering to the increasing demand for eco-friendly alternative… - [Magnesium-Rich Body Butters](https://www.trendhunter.com/trends/soothing-body-butter): Neom's Soothing Body Butter Has Magnesium & Relaxing Essential Oils (Category: Fashion) Implication: Opportunity for skincare industry to incorporate magnesium into their products for improved skin health. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)