# Topical Greens Leafy greens bring enhanced revitalization power to skincare solutions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 19, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-greens ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Topical Greens trend? **Topical Greens:** With the nutritional value of leafy greens making them staples in any health aficionado's meal plan, skincare brands are taking advantage of this heightened awareness of their benefits by incorporating ingredients derived from foods such as spinach and kale into new formulations. This evolution speaks to the symbiotic relationship between of-the-moment ingredients in the worlds of food and beauty, while it also demonstrates the expansive influence of the pursuit of all-natural personal products that don't compromise effectiveness. ## At a Glance - Evidence: 5 featured examples - Articles from: May 1, 2017 to Jan 12, 2018 - Published: Jan 19, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Topical Greens trend ### Green-based skincare The trend of incorporating nutrient-rich greens into skincare formulations demonstrates the aspiration towards more natural and sustainable personal care products. ### Topical superfoods Beauty and wellness brands are capitalizing on the increasing awareness of the benefits superfoods like spinach and kale have on the body, by incorporating them into topicals that protect, rejuvenate, and hydrate our skin. ### Fragrance-free skincare products The move towards fragrance-free skincare formulations highlights the need for products that are not only effective but also suited for individuals with skin sensitivities and allergies. ## What the Topical Greens trend means for industry ### For Natural skincare Green-based skincare and nutrient-rich products highlight the potential for the natural skincare industry to target consumers demanding clean and efficacious personal care products. ### For Superfoods industry With the trend of incorporating topicals with superfoods ingredients such as spinach and kale, there is potential for the food industry to capitalize on these ingredients and offer more functional superfood products. ### For Personal care packaging The demand for glass packaging is on the rise, driven by the need for more sustainable and ecological skincare packaging, providing opportunities for personal care packaging companies to offer eco-friendly packaging solutions. ## Workshop question What wellness-influenced innovation can you look to for inspiration when it comes to the pursuit of all-natural product consumption? ## Trend signals for Topical Greens Trend score 3.0 out of 10, from popularity 49%, activity 32%, freshness 8%. - Popularity: 49% - Activity: 32% - Freshness: 8% ## Examples of the Topical Greens trend 5 featured examples from May 1, 2017 to Jan 12, 2018. - [Nutrient-Rich Skincare Collections](https://www.trendhunter.com/trends/st-weiss): St. Weiss Offers a Series of Natural and High-Quality Products (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend towards natural and customizable skincare products, developing new products and marketing strategies that meet the cha… - [Algae-Infused Face Masks](https://www.trendhunter.com/trends/anti-aging-mask): Youth to the People's Anti-Aging Mask is Rich in Superfood Ingredients (Category: Fashion) Implication: The skincare industry can develop more innovative products using the nutrient-rich ingredients in superfoods. - [Exfoliating Kale-Based Toners](https://www.trendhunter.com/trends/glycolic-acid-treatment): Kale-lalu-yAHA is a Greens-Based Glycolic Acid Treatment (Category: Fashion) Implication: Beauty and skincare companies can incorporate greens-based ingredients and minimalist product experiences into their product offerings to meet consumer demand. - [Fragrance-Free Micronutrient Masks](https://www.trendhunter.com/trends/marie-veronique): This Marie Veronique Mask is Branded as a "Topical Supplement" (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consum… - [Green Skincare Collections](https://www.trendhunter.com/trends/green-skin-care): The 'Squeeze Green Watery' Range Has Kale, Parsley and Chlorophyll (Category: Fashion) Implication: Opportunity for skincare brands to create new product lines focusing on green and natural ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)