# Topical Fermentation Fermented ingredients in skincare are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 11, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-fermentation ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Topical Fermentation trend? **Topical Fermentation:** With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop. ## The consumer insight behind the Topical Fermentation trend The recent wellness wave has consumers opting for self-care products that use natural processes, as opposed to alternatives that rely on chemically derived means. This preference for naturality over scientific development is rooted in the idea that purity is more important that a results-focused approach. Ultimately, this signifies a shift in what consumers consider "healthy." ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 30, 2018 to Jan 9, 2019 - Published: Mar 11, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Topical Fermentation trend ### Fermented Skincare The trend of fermented ingredients is expanding from food and beverage to skincare, bringing natural processes to self-care products. ### Natural Active Ingredients Consumers are looking for skincare products with natural active ingredients, such as fermented extracts from plants, to make their products more organic. ### Oil-Control Skincare New skincare products contain oil-fighting ingredients like fermented soybean, and natural oils to nourish skin without leaving it dry. ## What the Topical Fermentation trend means for industry ### For Beauty and Personal Care The fermented ingredients trend is growing in the beauty and personal care industry, as consumers look for skincare products made with natural processes. ### For Wellness Fermented skincare and ingredients can be considered a part of the wellness industry, an area where consumers prioritize naturality and purity over synthetic ingredients. ### For Natural Health The trend towards natural active ingredients in skincare is part of a larger movement in the natural health industry, where consumers are looking for natural remedies to address their health and wellness needs. ## Workshop question Which adjacent industry could your brand adapt trends from? ## Trend signals for Topical Fermentation Trend score 2.8 out of 10, from popularity 52%, activity 23%, freshness 8%. - Popularity: 52% - Activity: 23% - Freshness: 8% ## Examples of the Topical Fermentation trend 4 featured examples from Apr 30, 2018 to Jan 9, 2019. - [Pumpkin Enzyme Skin Peels](https://www.trendhunter.com/trends/rapid-reveal-peel): Dermalogica's New Rapid Reveal Peel Reduces the Appearance of Fine Lines (Category: Fashion) Implication: Personal care companies can create solutions with a focus on botanical ingredients and anti-aging properties, as seen in Dermalogica's Rapid Reveal Peel. - [Oil-Control Mineral Powders](https://www.trendhunter.com/trends/etude-house-zero-sebum): The Etude House Zero Sebum Drying Powder Eliminates Excess Shine (Category: Fashion) Implication: Disruptive Innovation Opportunity: Explore innovative ways to develop oil-control powders and mineral-based formulas within the beauty industry. - [Concentrated Nutrient Creams](https://www.trendhunter.com/trends/multinutrient-day-cream): Allies of Skin's Multi-Nutrient Day Cream Boasts Moringa Extract (Category: Fashion) Implication: The skincare industry can explore nutrient-dense formulas and natural ingredients to create products that offer multi-benefit solutions for the skin. - [Fermented Soy Skincare](https://www.trendhunter.com/trends/fermented-skincare): Lena & Lina's Fermented Skincare Has a Ceramide Made with Biotechnology (Category: Fashion) Implication: Opportunity for skincare brands to incorporate fermented ingredients and natural ceramides into their product lines for improved efficacy and customer satisfaction. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)