# Topical Energy Skincare products come with claims that they boost energy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 26, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-energy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Topical Energy trend? **Topical Energy:** Skincare brands are choosing to market their products as energy boosting, or as items that focus on energy in a spiritual sense, in order to up their appeal to consumers. Such products cater to a rising consumer preference within this industry, that views skincare as part of an all-encompassing ritual of self-care. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 15, 2016 to Jun 23, 2018 - Published: Jun 26, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Topical Energy trend ### Energy-Boosting Skincare Skincare products that cater to the rising consumer preference of viewing skincare as part of an all-encompassing ritual of self-care. ### Alternative Topical Energy Sources Consumers are looking for ways to get energy boosts without relying solely on caffeine in food and drink. ### Spiritual Skincare Products Skincare brands are marketing their products as energy-boosting and focusing on energy in a spiritual sense as a way of increasing appeal to consumers. ## What the Topical Energy trend means for industry ### For Beauty and Skincare With energy-boosting skincare as a trend, there is an opportunity for beauty and skincare brands to develop products that cater to consumers looking for self-care rituals and alternative energy sources. ### For Wellness Skincare products marketed as energy-boosting and spiritual fall under the wellness industry, which has seen significant growth in recent years. ### For Alternative Health The use of acupuncture-inspired skincare systems and energy-boosting face masks offer opportunities for brands in the alternative health industry. ## Workshop question How can your brand better adapt to emerging consumer preferences within its area of expertise? ## Trend signals for Topical Energy Trend score 3.5 out of 10, from popularity 50%, activity 48%, freshness 8%. - Popularity: 50% - Activity: 48% - Freshness: 8% ## Examples of the Topical Energy trend 6 featured examples from Sep 15, 2016 to Jun 23, 2018. - [Energy Boosting Face Masks](https://www.trendhunter.com/trends/awakening-mask): The 'Awakening Mask' Refreshes Your Energy to Blast Past Fatigue (Category: Lifestyle) Implication: The personal care industry can capitalize on the demand for energy-boosting products by developing innovative and convenient solutions like the 'Awakening Mask'. - [Mystical Bath Elixirs](https://www.trendhunter.com/trends/house-of-intuition): House of Intuition's Magic Bath Soaks Promote Positive Energy and Luck (Category: Fashion) Implication: The wellness and self-care industry can explore the potential of creating innovative products that promote positive energy and offer healing powers to consumers. - [Energizing Bath Soaks](https://www.trendhunter.com/trends/bath-soaks): This 'Effervescent Pharmacy Soak' Stimulates Vitality Using Dried Herbs (Category: Fashion) Implication: Effervescent bath soaks offer disruptors within traditional beauty and personal care industries by adding a new way of promoting relaxation therapy and natural energy boosts - [Acupuncture-Inspired Skincare Systems](https://www.trendhunter.com/trends/tru-energy): Tru Energy Uses Healing Frequencies for Anti-Aging (Category: Fashion) Implication: Disruptive innovation opportunity: Transforming the skincare industry by introducing acupuncture-inspired products that offer unique anti-aging benefits. - [Skin-Reviving Fermented Concentrates](https://www.trendhunter.com/trends/skin-reviver): This Skin Reviver Protects Against Environmental Aggressors (Category: Fashion) Implication: Luxury makeup brands can capitalize on the trend of skincare serums by offering concentrated products that improve skin texture and appearance. - [Energizing Milky Lotions](https://www.trendhunter.com/trends/nergie-de-vie): LANCÔME's ÉNERGIE DE VIE Offers Instant Freshness and Energy (Category: Fashion) Implication: Disruptive Innovation Opportunity: Introduce innovative skincare products that offer instant freshness and energy, inspired by Chinese beauty routines and infused with traditional… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)