# Topical Electrolyte Electrolytes are being infused into skincare products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 20, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/topical-electrolyte ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Topical Electrolyte trend? **Topical Electrolyte:** While most people are familiar with replenishing electrolytes via food and beverages, the skincare industry is now offering topical means of reaping the benefits of these salts. Known to stimulate muscles and nerves and maintain healthy cellular function, electrolytes in skincare allows for brands to establish a distinct selling point that automatically establishes trust for its seemingly "medical" associations. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 22, 2017 to Feb 13, 2018 - Published: Aug 20, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Topical Electrolyte trend ### Topical Electrolyte Skincare industry is incorporating electrolytes in their products for healthy cellular function and stimulation that offers a new distinct selling point. ### Superfood-Integrated Skincare Kits Combining superfoods with skin care ingredients helps nourish the skin and provide more hydration, minerals and electrolytes. ### Fitness-Enhancing Moisturizers Moisturizers that claim to restore electrolytes after a workout offer a component for those seeking to improve both their health and appearance. ## What the Topical Electrolyte trend means for industry ### For Skincare Innovations in skincare - incorporating electrolyte, superfood and fitness-enhancing elements - offer unique new product features. ### For Beauty Adding healthy elements like electrolytes and superfoods to oft-used items like lip balm and makeup setting spray adds a fresh dimension to the beauty industry. ### For Fitness Replenishing lost electrolytes after an exercise routine creates a whole new market segment for electrolyte-infused beauty products world over. ## Workshop question Consider an added element to your product/service that would make for a unique selling point. ## Trend signals for Topical Electrolyte Trend score 3.3 out of 10, from popularity 51%, activity 41%, freshness 8%. - Popularity: 51% - Activity: 41% - Freshness: 8% ## Examples of the Topical Electrolyte trend 5 featured examples from Jun 22, 2017 to Feb 13, 2018. - [Superfood-Integrated Skincare Kits](https://www.trendhunter.com/trends/cleanse-and-prime-kit): First Aid Beauty's Cleanse and Prime Kits Illuminate the Skin (Category: Fashion) Implication: The integration of holistic and superfood-based ingredients presents an opportunity for beauty companies to create more natural and healthy skincare products. - [Consumer-Inspired Skincare Kits](https://www.trendhunter.com/trends/skincare-system): This Elemis x Foreo Skincare System Combines Two Favorite Products (Category: Fashion) Implication: The skincare sector can explore the creation of bundled sets that combine complementary products to enhance value and customer satisfaction. - [Electrolyte-Infused Lip Balms](https://www.trendhunter.com/trends/sweatwellth): SweatWellth's New Product Helps the Lips to Retain Healthy Fluids (Category: Lifestyle) Implication: Companies can innovate by developing electrolyte-infused skincare and other personal care products for those with active lifestyles. - [Designer Coconut Setting Mists](https://www.trendhunter.com/trends/coconut-setting-mist): Marc Jacobs New Setting Spray Keeps Makeup in Place All Day (Category: Marketing) Implication: Opportunity for cosmetic companies to create innovative setting sprays that improve the longevity of makeup. - [Fitness-Enhancing Moisturizers](https://www.trendhunter.com/trends/biotherm): Biotherm is Offering a Cream That Claims to Restore Electrolytes (Category: Lifestyle) Implication: Skincare industry can explore innovative ways to enhance physical fitness through products that complement healthy diets. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)