# Tomato Care Tomato-based skincare products cater to the preference for natural wellness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 5, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tomato-care ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Tomato Care trend? **Tomato Care:** The use of food in beauty and skincare products has become a regular occurrence. As more consumers turn to skincare with natural ingredients, tomatoes are emerging as a popular base for various skin-enhancing products. ## The consumer insight behind the Tomato Care trend The skincare and beauty spaces are both congested with differentiating claims and functions across products. With this in mind, consumers are increasingly looking for simpler ingredients and solutions in their everyday routines. The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 16, 2018 to Jun 19, 2019 - Published: Aug 5, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Tomato Care trend ### Natural ingredients The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots. ### Superfood Skincare Since the emergence of superfoods, a number of superfood skincare products have emerged and could disrupt the traditional personal care market. ### Probiotic haircare Probiotic technology and a mix of superfruit ingredients present an innovation opportunity for haircare brands looking to stand out and innovate in a crowded market. ## What the Tomato Care trend means for industry ### For Natural Skincare The natural skincare industry could exploit the trend of natural ingredients and offer simple products that cater to the rising preferences of consumers. ### For Superfood Personal Care Companies searching for innovation to disrupt traditional personal care markets could launch an array of products such as creams, masks, and lotions featuring superfoods as the primary ingredients. ### For Probiotic Haircare Probiotic haircare products offer an opportunity for innovators to create consumer-friendly, probiotic-based products that help keep hair and scalp hydrated and protect it from external aggressors while aiding the ease of detangling and decreasing hair breakage. ## Workshop question How could your brand prioritize naturality in its product/service? ## Trend signals for Tomato Care Trend score 2.7 out of 10, from popularity 46%, activity 26%, freshness 8%. - Popularity: 46% - Activity: 26% - Freshness: 8% ## Examples of the Tomato Care trend 5 featured examples from Mar 16, 2018 to Jun 19, 2019. - [Probiotic Scalp Scrubs](https://www.trendhunter.com/trends/scalp-scrub): Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend by developing and marketing probiotic scalp scrubs that incorporate organic, anti-pollution and probiotic technol… - [Superfood Skincare Collections](https://www.trendhunter.com/trends/superfood-series): Bodhi & Birch's 'Superfood Series' Features Berries, Roots & More (Category: Fashion) Implication: Disruptive innovation opportunities in the beauty and personal care industry by incorporating superfood ingredients and organic formulations into skincare products. - [Revitalizing Eye Oils](https://www.trendhunter.com/trends/eye-oil): The Noni Radiant Eye Oil Awakens the Eye Area with Coffee, Tomato and Bamboo (Category: Fashion) Implication: Skincare companies can explore new product innovations in the eye care category by leveraging antioxidant-rich ingredients and holistic approaches like crystal-infused products. - [Pollutant-Fighting Lotion Sprays](https://www.trendhunter.com/trends/glacial-spray-lotion): Skyn Iceland Created a Glacial Spray Lotion That Shields the Skin (Category: Fashion) Implication: Innovative skincare brands can capitalize on the demand for products that shield the skin from pollution and promote overall health. - [Island-Inspired Beauty Masks](https://www.trendhunter.com/trends/kbeauty-skincare): Oh K!'s K-Beauty Skincare Range Sources Ingredients from Jeju island (Category: Fashion) Implication: The Beauty and Skincare industry can benefit from sourcing ingredients from Jeju Island and incorporating it into their products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)