# Tokenized Auto The automotive industry is partnering with cryptocurrency projects. By [Mark Onufer](https://www.trendhunter.com/MarkOnufer), Vice President, Sales | Keynote Speaker | Published May 9, 2019 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tokenized-automobile ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Tokenized Auto trend? **Tokenized Auto:** Traditional luxury car brands are collaborating with new-age cryptocurrency projects through IoT reward programs and supercar-investing platforms. These emerging partnerships reveal the growing collaboration potential in the cryptocurrency industry across a range of industries. ## The consumer insight behind the Tokenized Auto trend Growing up with the Internet of Things has allowed Millennials and Get Z to be more open and comfortable with digitally native concepts—like cryptocurrency, for example—than preceding generations. As younger demographics dive deeper and recognize the benefits of such concepts, they form a preference to digitally native methodologies over traditional alternatives on account of various benefits such as accessibility. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 11, 2018 to May 1, 2019 - Published: May 9, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Tokenized Auto trend ### Cryptocurrency Rewards The collaboration and application of cryptocurrency reward programs with traditional industries is on the rise. ### Digital Ownership New-age platforms establishing fractional ownership of luxury goods, such as exotic cars, highlight the growing preference of digital assets over traditional ones. ### Autonomous Living Spaces Technological innovations in autonomous transportation pause an opportunity to reimagine vehicles' purpose beyond transportation with personal living spaces. ## What the Tokenized Auto trend means for industry ### For Automotive Industry Auto brands can leverage cryptocurrency, IoT, and autonomous technology developments to carve a disruption space in their traditional markets. ### For Luxury Goods and Services Digital fractional-ownership and concierge services for cryptocurrency users are facilitating accessibility and inclusion opportunities for the luxury market. ### For Data-Driven Services Expanding earning opportunities for users sharing their data provides industries with disruptive innovation possibilities, such as payment-for-data technologies. ## Workshop question How could your brand align itself with more future-focused partnerships? ## Trend signals for Tokenized Auto Trend score 3.4 out of 10, from popularity 56%, activity 37%, freshness 8%. - Popularity: 56% - Activity: 37% - Freshness: 8% ## Examples of the Tokenized Auto trend 4 featured examples from Jan 11, 2018 to May 1, 2019. - [Living Space-Outfitted Vehicles](https://www.trendhunter.com/trends/icona-nucleus): The 'Icona Nucleus' Concept Car Offers a Glimpse of the Future (Category: Autos) Implication: The automotive industry can explore opportunities in developing living space-outfitted vehicles that offer a comfortable and versatile experience for passengers. - [Cryptocurrency Concierge Services](https://www.trendhunter.com/trends/white-company): The White Company Offers the Crypto-Rich a Host of Luxury Items (Category: Tech) Implication: Established luxury goods and services companies can integrate cryptocurrency acceptance and personalized services to compete with luxury cryptocurrency concierge services. - [Cryptocurrency-Earning Cars](https://www.trendhunter.com/trends/jaguar-land-rover-drivers): Jaguar Land Rover Drivers Can Earn Payment by Sharing Driving Data (Category: Autos) Implication: Automakers can now leverage blockchain technology to develop new revenue streams based on the value of driving data - [Tokenized Exotic Car Platforms](https://www.trendhunter.com/trends/exotic-car-ownership): The Bitcar Cryptocurrency Lets You Profit From Exotic Car Ownership (Category: Autos) Implication: The cryptocurrency industry can leverage tokenized ownership to create innovative investment opportunities and enhance liquidity. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)