# To-Go Avo Avocados are reformatted into portable, to-go food items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 7, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/togo-avo ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the To-Go Avo trend? **To-Go Avo:** The nature of avocados is such that they're not the ideal to-go food item, but food brands are aiming to change that fact by incorporating the ingredient into formats that are portable. This comes as the popularity of avocados continues to rise, with that popularity projected to increase in the coming years – focusing on convenience for busy consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 17, 2017 to Mar 23, 2018 - Published: Aug 7, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the To-Go Avo trend ### Avocado-Infused Food Products Brands are incorporating avocados into formats that are portable, flavored, dried and combined with chocolate in new products. ### Convenient and Healthy Snacks Consumers are opting for healthier snack options that are easier to prepare, consume on the go and have added nutritional benefits. ### Alternative Frozen Treats Innovators are creating new and exciting, better-for-you popsicle flavors, using healthier ingredients such as avocado, and offering soy-free, gluten-free, vegan and non-GMO options. ## What the To-Go Avo trend means for industry ### For Food and Beverage New food product variants, flavored biscuits and healthier snacks are disrupting the food industry. ### For E-commerce The increased consumer convenience in the food industry is driving significant growth in e-commerce. ### For Health and Wellness Consumers are actively seeking healthier food options with added nutritional benefits that cater to their dietary preferences. ## Workshop question How could your brand prioritize portability or convenience in its products/services? ## Trend signals for To-Go Avo Trend score 2.8 out of 10, from popularity 41%, activity 36%, freshness 8%. - Popularity: 41% - Activity: 36% - Freshness: 8% ## Examples of the To-Go Avo trend 4 featured examples from Oct 17, 2017 to Mar 23, 2018. - [Dark Avocado Chocolates](https://www.trendhunter.com/trends/avocado-and-chocolate): Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar (Category: Lifestyle) Implication: The introduction of avocado chocolate bars in the confectionery industry presents an opportunity for disruptive innovation by offering new and unique flavor profiles. - [Avocado-Based Spreads](https://www.trendhunter.com/trends/simply-avocado): Wholly Guacamole's 'Simply Avocado' Dips and Spreads are Vibrantly Flavored (Category: Lifestyle) Implication: Innovative companies can tap into the growing demand for avocado-based spreads and dips in the food and beverage industry. - [Crispy Avocado Chips](https://www.trendhunter.com/trends/avocado-chips): AvoLov Makes Seasoned Snacks from Real Hass Avocados (Category: Lifestyle) Implication: The snack food industry should consider developing healthy, plant-based snack options, like avocado chips, to cater to a growing demand for better-for-you snacks. - [Creamy Avocado Popsicles](https://www.trendhunter.com/trends/avocado-popsicle): Chill Pop's Avocado Mint Chip is a Healthier Take on Mint Chocolate Chip (Category: Lifestyle) Implication: There's a need in the health food and beverage market for products like Chill Pop that provide healthier options in the sweet and dessert category. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)