# Toddler Sunscreen Specially-formulated sunscreens designed for babies are gaining popularity. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 26, 2024 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/toddler-sunscreen ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Toddler Sunscreen trend? **Toddler Sunscreen:** Brands in the personal care space are creating organic sunscreens designed for infant use. These sunscreens are devoid of harmful ingredients and are easy to wash off. These sunscreens are designed to reduce sun damage for infants, preventing skin irritations and ensuring healthy development. ## The consumer insight behind the Toddler Sunscreen trend While sunscreen has always been a popular part of consumers' daily skincare routines in the summer, social media platforms have drawn attention to the damaging effects of the sun, with such videos going viral. Consumers are now more actively wearing sunscreens, while parents ensure their children do the same. With a focus on regions with more sun exposure throughout the year, brands are now releasing specially formulated infant sunscreens for year-round daily use, even outside of the summer. ## At a Glance - Evidence: 7 featured examples - Articles from: May 20, 2022 to May 25, 2024 - Published: May 26, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Toddler Sunscreen trend 7 featured examples from May 20, 2022 to May 25, 2024. - [Plant-Based Infant Sunscreens](https://www.trendhunter.com/trends/uv-aqua-milk): Isehan's UV Aqua Milk Provides Skincare Benefits and Sun Protection (Category: Lifestyle) Implication: Companies in the personal care industry are innovating with natural and plant-based ingredients to meet consumer preferences for safer, more gentle products. - [Gentle Baby-Friendly Sunscreens](https://www.trendhunter.com/trends/baby-sunscreen): Aveeno's Baby Sunscreen is Made for Sensitive Skin (Category: Life-Stages) Implication: Companies in the beauty and personal care industry can develop new and innovative gentle sunscreen products using natural and organic ingredients to meet the growing demand for sa… - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby): BioLove Baby is a Line of Organic and Vegan-Certified Products (Category: Eco) Implication: Potential for growth in the market for baby care products featuring organic and vegan options for health-conscious parents. - [Naturally-Formulated Baby Sunscreens](https://www.trendhunter.com/trends/natural-baby-sunscreen): Adorable Baby Uses Natural Ingredients in its Sunscreens (Category: Eco) Implication: The market for baby and childcare products is seeing a surge in natural and dermatologist-tested items. - [Easy-to-Apply Kids Mineral Sunblocks](https://www.trendhunter.com/trends/mineral-sunscreen-range): The Babygenics Mineral Sunscreen Range Debuted Two Products (Category: Marketing) Implication: The skincare industry can benefit from producing easy-to-apply mineral sunblock products for kids. - [Kid-Friendly Fragrance-Free Mineral Sunscreens](https://www.trendhunter.com/trends/fragrancefree-mineral-sunscreen): VitaSea Introduces Its New Range of Products (Category: Life-Stages) Implication: Opportunities for skincare brands to develop gentle and effective products for sensitive skin. - [Skin-Nourishing Family Suncare](https://www.trendhunter.com/trends/kiss-my-face): Kiss My Face Debuts Three New Suncare Products for the Whole Family (Category: Fashion) Implication: The beauty and skincare industry can take advantage of the trend of incorporating skin-nourishing ingredients in suncare products. **Workshop question:** How can your brand leverage the increasing awareness of health precautions to develop products that cater to the specific needs of different demographics? ## Themes within the Toddler Sunscreen trend ### Organic Infant Sunscreens Organic infant sunscreens devoid of harmful ingredients and easy to wash off ensure healthy skin development for babies. ### Skin-Nourishing Sunscreen Formulas Sunscreens enriched with skin-nourishing ingredients like Calendula, Shea, Liposomal Vitamin C, and red algae cater to the multi-faceted needs of detailed skincare routines. ### Vegan Baby Skincare Products The rise of vegan baby skincare lines offers parents eco-friendly and safe options free from controversial ingredients for their infants. ## What the Toddler Sunscreen trend means for industry ### For Personal Care Innovations in personal care for infants include organic and naturally-formulated sunscreens designed to be free from harmful chemicals. ### For Health And Wellness Health and wellness sectors are incorporating antioxidant-rich, hypoallergenic, and dermatologist-tested formulations into family suncare products. ### For Natural And Organic Products An increasing demand in the natural and organic products industry focuses on eco-conscious, vegan-certified options for baby skincare. ## Trend signals for Toddler Sunscreen Trend score 4.6 out of 10, from popularity 61%, activity 52%, freshness 24%. - Popularity: 61% - Activity: 52% - Freshness: 24% ## Recent trend clusters - [Texture Mimicry](https://www.trendhunter.com/protrends/textural-protein-snacks) (Lifestyle) - [Gut Layering](https://www.trendhunter.com/protrends/digestive-energy-drinks) (Lifestyle) - [Candy Migration](https://www.trendhunter.com/protrends/holiday-sweet-mashups) (Lifestyle) - [Stimulant Tuning](https://www.trendhunter.com/protrends/stimulant-level-supplements) (Lifestyle) ## Trending in Life-Stages - [Hand-Drawn Animation Kits](https://www.trendhunter.com/trends/hand-drawn-animation-kits) - [Concert-Themed LEGO Sets](https://www.trendhunter.com/trends/concert-themed-lego-sets) - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)