# Idolized Ingredient Beverage brands become ingredient-focused in their branding. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 10, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/titular-beverage ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Idolized Ingredient trend? **Idolized Ingredient:** Many beverage brands have begun alluding to the ingredients included in a product in the product's title. As consumers become more concerned with health and wellness, they not only turn to functional products, but they also pay attention to the value and purpose of each ingredient within. Highlighting these ingredients in the title and branding is a way to communicate the benefits of a product to consumers in a way that is succinct and immediate, an asset in the overly crowded shelves of today's retail environment. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 9, 2015 to Mar 16, 2016 - Published: Mar 10, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Idolized Ingredient trend ### Ingredient-Focused Branding Brands are highlighting the benefits of specific ingredients in their product names and labels to communicate this to consumers immediately. ### Sugar-Free and Naturally Flavored Beverages Brands are introducing more sugar-free and naturally flavored beverage options to cater to the growing health-conscious consumer demand. ### Infused, Natural Beverages Natural ingredients and superfoods are being infused into beverages to enhance nutritional value and offer consumers alternative healthy options. ## What the Idolized Ingredient trend means for industry ### For Beverage Manufacturing Beverage manufacturers can benefit from showcasing the ingredients included in their products on the packaging and introducing more natural and sugar-free options. ### For Health and Wellness The health and wellness industry can leverage the trend of ingredient-focused branding and the introduction of sugar-free and natural beverages to offer consumers more options for healthy living. ### For Plant-Based Beverages The growing demand for plant-based beverages, including birch tree water and coconut water, presents opportunities for new product development and market expansion. ## Workshop question Your brand has been forced to choose a new name. What name would you choose (keeping in mind the need to highlight the core purpose of your brand within the title)? ## Trend signals for Idolized Ingredient Trend score 2.9 out of 10, from popularity 26%, activity 53%, freshness 8%. - Popularity: 26% - Activity: 53% - Freshness: 8% ## Examples of the Idolized Ingredient trend 4 featured examples from Oct 9, 2015 to Mar 16, 2016. - [Naturally Sweetened Soft Drinks](https://www.trendhunter.com/trends/sugarfree-soda): This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks (Category: Life-Stages) Implication: The beverage manufacturing industry can explore the production of sugar-free soft drinks infused with natural flavors to cater to health-conscious consumers. - [Tropical Goji Beverages](https://www.trendhunter.com/trends/superfood-drinks): Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors (Category: Lifestyle) Implication: Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks. - [Infused Birch Water](https://www.trendhunter.com/trends/birch-tree-water): Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip (Category: Lifestyle) Implication: Opportunity for companies in the natural beverage industry to expand their product line by introducing plant-based water alternatives infused with beneficial ingredients. - [Coconut-Infused Lemonades](https://www.trendhunter.com/trends/blended-lemonade): This Blended Lemonade is Inspired by Italy's Refreshment Stands (Category: Lifestyle) Implication: The Beverage industry can capitalize on the trend of healthy and unique beverages inspired by Italy and infused with coconut, appealing to consumers' preferences for distinct flav… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)