# Tired Sneaker Sneaker brands adopt care tire material into their designs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tired-sneaker ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Tired Sneaker trend? **Tired Sneaker:** Footwear brands are using car tires in their shoe designs in order to ensure strength and durability in their footwear products. These item prioritize both function and fashion, and serve as an alternative to fast fashion products that tend to break down more quickly over time. ## The consumer insight behind the Tired Sneaker trend The majority of consumers are accustomed to the fast fashion industry—which offers affordable and trendy items but does a lot of damage to the environment, and doesn’t prioritize products that can be worn over long periods of time without falling apart. Thus, more consumers are turning to long-lasting alternatives that promise them sustained quality. ## At a Glance - Evidence: 5 featured examples - Articles from: May 10, 2018 to Feb 26, 2020 - Published: Mar 23, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tired Sneaker trend ### Sustainable fashion Consumers are turning to long-lasting and sustainable alternatives to fast fashion ### Upcycling Brands are incorporating recycled and repurposed materials into their design ### Collaboration Brands are teaming up with other industries to introduce innovative materials and technology ## What the Tired Sneaker trend means for industry ### For Fashion The fashion industry needs to shift towards sustainable and upcycled materials to reduce waste and environmental impact ### For Automotive The automotive industry has materials that can be repurposed for durable, functional and sustainable products ### For Technology The collaboration between fashion and technology can help introduce new sustainable materials and design innovations to the market ## Workshop question How is your brand prioritizing quality over quantity? ## Trend signals for Tired Sneaker Trend score 4.6 out of 10, from popularity 67%, activity 61%, freshness 9%. - Popularity: 67% - Activity: 61% - Freshness: 9% ## Examples of the Tired Sneaker trend 5 featured examples from May 10, 2018 to Feb 26, 2020. - [Upcycled Avant-Garde Sneakers](https://www.trendhunter.com/trends/ocean-sneakers): Ocean Sneakers are Made Sustainably with Recycled Ocean Plastic (Category: Eco) Implication: The fashion industry can incorporate more eco-friendly and sustainable materials into their products. - [Tire Technology Sneakers](https://www.trendhunter.com/trends/skechers-styles): Skechers' Styles are Incorporating Rubber Technology from Goodyear (Category: Fashion) Implication: Potential for footwear industry to adopt rubber technology outsoles for improved shoe performance and customer satisfaction. - [Tire-Constructed Sustainable Shoes](https://www.trendhunter.com/trends/OTH-shoe): The Sole of the OTH Shoe is Made with Recycled Tires (Category: Eco) Implication: The fashion industry can explore the use of recycled materials, like tires, to create sustainable and eco-friendly products. - [Eco-Friendly Apple-Made Sneakers](https://www.trendhunter.com/trends/komrads-apl): The 'Komrads APL' Sneaker Has a Sustainable, Vegan Profile (Category: Eco) Implication: The fashion industry should explore using eco-friendly materials and designs to create sustainable and trendy products. - [Long-Lasting Sneaker Designs](https://www.trendhunter.com/trends/oth): The Shoe Brand OTH is Prioritizing Sustainable Materials (Category: Fashion) Implication: Footwear companies can explore using repurposed materials like rubber tires to create sustainable and long-lasting shoe designs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)