# Tinted Longevity Brands create long-lasting brow tints for at-home use. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 23, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tinted-longevity ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Tinted Longevity trend? **Tinted Longevity:** Salon brow-pigmentation treatments are slowly making way for at-home treatments that prioritize convenience over luxury. These products serve consumers looking to achieve long term benefits from their purchases, without having to sacrifice the time and costs associated with salon treatments. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 1, 2016 to Jan 24, 2018 - Published: Jan 23, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tinted Longevity trend ### At-Home Brow Treatments Brands are prioritizing convenience over luxury, with product offerings of at-home treatments that achieve long-lasting benefits without the costs associated with salon treatments. ### Mess-Free and Affordable Products The popularity of products that are mess-free and affordable, but at the same time provide the same benefits as salon treatments, are driving many brands to innovate in this direction. ### Emphasis on Eyebrow Maintenance Celebrities have inspired many women to maintain healthy brows, and with a focus on at-home eyebrow maintenance and care as an alternative to expensive spa visits, more products have launched to meet this demand. ## What the Tinted Longevity trend means for industry ### For Beauty and Personal Care The beauty and personal care industry has seen significant product innovation in at-home brow treatments that prioritize convenience and affordability. ### For Technology and Manufacturing There is an opportunity for technology and manufacturing industries to create more innovative and effective brow-tinting products that are easy to use and long-lasting. ### For Retail and Ecommerce The retail and ecommerce industries have an opportunity to offer more affordable and accessible beauty products to meet the growing demand for at-home brow treatments. ## Workshop question Is there a way your brand can pare down one of its popular products/services in order to make it more accessible to a wider range of consumers? ## Trend signals for Tinted Longevity Trend score 3.3 out of 10, from popularity 49%, activity 43%, freshness 8%. - Popularity: 49% - Activity: 43% - Freshness: 8% ## Examples of the Tinted Longevity trend 4 featured examples from Jul 1, 2016 to Jan 24, 2018. - [Volumizing Brow Gels](https://www.trendhunter.com/trends/brow-gel): The Gimme Brow Tint Adds Thickness With Adhesive Microfibres (Category: Fashion) Implication: Disruptive innovation opportunities in developing new and improved brow gel formulas and packaging designs. - [Peel-Off Brow Gels](https://www.trendhunter.com/trends/brow-tint): Etude House's Peeling Brow Tint Makes Your Eyebrow Makeup Last Longer (Category: Fashion) Implication: The peel-off brow gel is just one example of the ongoing innovation in the beauty industry for mess-free, affordable, at-home treatments. - [Eyebrow-Tinting Kits](https://www.trendhunter.com/trends/beautylash): These BeautyLash Kits Offer a Convenient Way to Color Brows at Home (Category: Fashion) Implication: The BeautyLash brow-tinting kit creates a disruptive innovation opportunity for the beauty industry to invest in the development of safer and more convenient beauty products - [No-Mix Brow Tints](https://www.trendhunter.com/trends/baebrow): Baebrow Offers a Series of Long-Lasting Brow Pigments (Category: Fashion) Implication: The cosmetics industry can explore the disruptive innovation opportunity of developing more instant brow-tinting products with long-lasting pigments. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)