# Timepiece Supervision Protective parents utilize smart watches with caregiving technology. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Dec 7, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/timepiece-supervision ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Timepiece Supervision trend? **Timepiece Supervision:** Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 17, 2015 to Jun 8, 2016 - Published: Dec 7, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Timepiece Supervision trend ### Wearable Safety Tech The trend of using smartwatches to track the location of children and seniors, and to receive alerts in case of emergencies is a growing market that presents opportunities for innovation in safety-focused wearables. ### Age-Specific Wearables The need for targeted tech products that address the specific needs of different consumer demographics is driving the development of niche smartwatches for children and seniors. ### Teaching Child Watches Now more than ever, parents are looking for wearable teaching tools to help their kids learn routines and gain a better understanding of how to conduct their lifestyle. ## What the Timepiece Supervision trend means for industry ### For Wearable Technology The growing market for wearable safety tech and age-specific smartwatches is showing major potential for companies in the wearable technology industry. ### For Childcare As the trend of younger parents entering the workforce continues, the childcare industry must innovate and adapt to meet the needs of busy families in a tech-heavy world. ### For Consumer Electronics The need for targeted tech products is driving consumer electronics companies to develop niche smartwatches for specific demographics, opening up opportunities for disruptive innovation. ## Workshop question What role does your brand play a role in satiating parents' desire to feel confident in their kids' safety? ## Trend signals for Timepiece Supervision Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%. - Popularity: 66% - Activity: 50% - Freshness: 8% ## Examples of the Timepiece Supervision trend 5 featured examples from Sep 17, 2015 to Jun 8, 2016. - [Communicative Children's Watches](https://www.trendhunter.com/trends/mamorino-watch): These Mamorino Watches Let Children Take Calls From Their Parents (Category: Fashion) Implication: The development of voice over LTE watches specifically for kids presents disruptive innovation opportunities in the wearable tech industry. - [Age-Specific Smartwatches](https://www.trendhunter.com/trends/sos-connected-watch): The 'SOS Connected Watch' Premiered at CES 2016 (Category: Fashion) Implication: The emergence of age-specific smartwatches presents opportunities for companies in the wearable technology industry to develop targeted devices for different age groups. - [Protective GPS Watches](https://www.trendhunter.com/trends/gps-watches): The 'Guarddy' is a GPS Tracking Device That Also Functions as a Watch (Category: Fashion) Implication: Creating innovative GPS tracking devices for consumers. - [Routine-Teaching Child Watches](https://www.trendhunter.com/trends/child-watches): The Octopus Smartwatch for Kids Helps Children Stick to a Schedule (Category: Life-Stages) Implication: The wearable tech industry can tap into the increasing demand for child watches and develop smartwatches specifically designed for children. - [Safety-Focused Kid Watches](https://www.trendhunter.com/trends/kid-watches): The Xiaomi 'Mi Bunny' Allows Parents to Keep Tabs on Youngsters (Category: Life-Stages) Implication: Connected wearable technology can be developed and used in more ways to ensure the safety of children ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)