# Tigernut Alternative North American food brands incorporate tigernuts into alternative products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 30, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tigernut-alternative ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Tigernut Alternative trend? **Tigernut Alternative:** Food and beverage brands are increasingly incorporating tigernuts into their products. Previously popular in regions outside of North America, tigernuts are now being utilized as an alternative to ingredients like milk and peanuts. ## The consumer insight behind the Tigernut Alternative trend As countries in North America become more culturally diverse, contemporary consumers show an increasingly adventurous attitude in their purchasing decisions. This is paired with their desire to enrich their understanding and experience of authentic products that have the potential to expand their knowledge of various global trends. ## At a Glance - Evidence: 4 featured examples - Articles from: May 15, 2018 to Jan 14, 2020 - Published: Aug 30, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tigernut Alternative trend ### Ethnic Ingredients North American food brands are incorporating ethnic ingredients like tigernuts into their products to cater to an increasingly diversified consumer base. ### Plant-Based Diets With the rise in popularity of plant-based diets, there is a growing demand for vegan and non-dairy alternatives that can be incorporated into a healthy lifestyle. ### Grain-Free Foods Grain-free foods are becoming more appealing to ingredient-conscious consumers who appreciate the convenience and ability to maintain their diet on the go. ## What the Tigernut Alternative trend means for industry ### For Food and Beverage North American food and beverage brands are increasingly incorporating tigernuts into products, catering to diverse consumer preferences and dietary restrictions. ### For Health and Wellness The plant-based and grain-free food trends are creating innovative opportunities for health and wellness brands to provide nutritious and flavorful options that cater to these diets. ### For Natural and Organic Natural and organic food brands are capitalizing on the growing demand for plant-based and grain-free options by incorporating ingredients like tigernuts that are organic, non-GMO, and sustainable. ## Workshop question How could your brand take inspiration from various global influences? ## Trend signals for Tigernut Alternative Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 9%. - Popularity: 52% - Activity: 35% - Freshness: 9% ## Examples of the Tigernut Alternative trend 4 featured examples from May 15, 2018 to Jan 14, 2020. - [Grain-Free Tortilla Chips](https://www.trendhunter.com/trends/grainfree-tortilla-chips): Late July Snacks' 'No Grain' Tortilla Chips are Made with Tigernut Flour (Category: Lifestyle) Implication: The snack food industry can tap into the trend of grain-free products by offering delicious and healthy alternatives to traditional snacks. - [Tigernut-Based Spreads](https://www.trendhunter.com/trends/alternative-nut-butter): Tiger Butter's Alternative Nut Butter is Made from Tigernuts (Category: Lifestyle) Implication: As health-conscious consumers continue to seek out nutritious snacks, the development of new tigernut-based spreads and root vegetable snacks presents an opportunity for innovatio… - [Ketogenic Pancake Mixes](https://www.trendhunter.com/trends/pancake-and-waffle-mixes): Birch Benders' Pancake and Waffle Mixes Feature Tigernut Flour (Category: Lifestyle) Implication: The food industry can capitalize on the growing trend towards keto-friendly and alternative flour products. - [Tigernut-Based Liqueurs](https://www.trendhunter.com/trends/besos-de-oro): Besos de Oro Makes a Nut-Free, Vegan Alternative to Cream Liqueur (Category: Lifestyle) Implication: The alcoholic beverages industry has the potential to develop and market plant-based, nut-free, and reduced sugar liqueurs to meet the growing demand of health-conscious and vegan… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)