# Throwback Medicinal Health and wellness purists are responding to healing oils and simplicity. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/throwback-medicinal ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Throwback Medicinal trend? **Throwback Medicinal:** The health and wellness wave fueled by online influencers and the availability of information online has a lot of consumers reverting back to simplistic, nostalgic forms of healthcare. This includes oils, elixirs, and analog remedies that not only comfort consumers with their lack of chemical components, but hearken back to simpler times. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 2 to Nov 22, 2016 - Published: Jul 14, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Throwback Medicinal trend ### Simplistic Healthcare Natural and nostalgic forms of healthcare, like oils and analog remedies, are gaining popularity in the health and wellness industry, as consumers seek products without chemical components. ### Aromatherapy Essential oils are being used to induce sleep, reduce anxiety and relieve tension within the beauty and wellness industries as people look for organic ways to maintain wellness. ### Natural Pain Remedies Consumers are turning to natural pain remedies to find relief without aggressive chemical agents and strive to maintain long-term health solutions over traditional medical treatments. ## What the Throwback Medicinal trend means for industry ### For Beauty Industry The beauty industry is incorporating more natural and familiar components into their products, like essential oils and organic herbs, in order to appeal to health-conscious consumers and offer chemical-free solutions. ### For Wellness Industry The wellness industry is looking to more natural solutions to offer their consumers, and using things like essential oils, natural remedies and nostalgic forms of healthcare to gain a foothold in a crowded market. ### For Chronic Pain Industry The chronic pain industry may benefit from using natural pain remedies like essential oil sprays, as this type of product works quickly and offers long-term relief without creating adverse side effects. ## Workshop question How could your brand harness consumers' desire for simpler times? ## Trend signals for Throwback Medicinal Trend score 3.6 out of 10, from popularity 59%, activity 40%, freshness 8%. - Popularity: 59% - Activity: 40% - Freshness: 8% ## Examples of the Throwback Medicinal trend 7 featured examples from Mar 2 to Nov 22, 2016. - [Expressive Oil Kits](https://www.trendhunter.com/trends/essential-oil-blends): These Essential Oil Blends from doTERRA Support Emotional Well-Being (Category: Lifestyle) Implication: The trend towards named essential oil blends and emotional aromatherapy provides innovation opportunities for companies in the wellness industry to create unique, targeted product… - [Roll-On Acne Oils](https://www.trendhunter.com/trends/acne-oil): Saje's 'Zap' Uses a Blend of Essential Oils to Treat Blemishes (Category: Lifestyle) Implication: The skincare industry can tap into the demand for effective and natural acne treatments using essential oils. - [Anxiety-Relieving Aromatherapy](https://www.trendhunter.com/trends/stress-treatment): The Tata Harper Aromatic Stress Treatment Oil Blend Reduces Tension (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the potential of incorporating aromatherapy and natural stress treatments into beauty and skincare products to provide additional benefi… - [Magnesium Migraine Relief Sprays](https://www.trendhunter.com/trends/natural-headache-remedy): This Natural Headache Remedy is an Alternative to Pain Pills (Category: Lifestyle) Implication: Alternative medicine can use natural pain relief products, including magnesium migraine relief sprays, as an effective substitute for traditional pain pills. - [Sleep-Inducing Oils](https://www.trendhunter.com/trends/calming-essential-oil): The 'Good Nite' Calming Essential Oil Naturally Lulls Consumers to Slumber (Category: Lifestyle) Implication: The health and wellness industry can leverage the rising trend of natural sleep remedies like the 'Good Nite' calming essential oil to provide alternative solutions for better sle… - [Herbal Foot Sprays](https://www.trendhunter.com/trends/herbal-foot-spray): This Antiseptic Spray Helps to Promote Foot Health (Category: Lifestyle) Implication: The personal care industry can explore the development of antiseptic foot sprays and other products for foot health. - [Steam Room Oil Sprays](https://www.trendhunter.com/trends/oil-spray): The Eucalyptus Shower Mist Turns Ordinary Bathrooms Into a Healing Getaway (Category: Fashion) Implication: Opportunity for companies in the home improvement industry to offer products and services that elevate the spa-like experience in bathrooms and showers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)