# Three-Ingredient Consumption Brands highlight three-ingredient food, beverage and skincare items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 9, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/threeingredient-consumption ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Three-Ingredient Consumption trend? **Three-Ingredient Consumption:** Three-ingredient products, found in industries that range from food & beverage to skincare, are on the rise as part of the "clean" movement–where fewer ingredients are perceived as healthier by consumers. ## The consumer insight behind the Three-Ingredient Consumption trend Many consumers are overwhelmed with choice when it comes to their purchase decisions, with the food industry being especially oversaturated. The preference for these consumers is to choose from the most curated selections they can find–whether that's between products or within the ingredient-breakdowns themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17 to Sep 6, 2019 - Published: Sep 9, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Three-Ingredient Consumption trend ### Clean minimalism The trend toward simple ingredients and minimalism in products cater to consumer preferences for curated selections and ingredient-breakdowns. ### Health-consciousness Consumers are more health-conscious than ever before and are seeking simple, better-for-you options in various industries, from food to skincare. ### Streamlined solutions The desire for simplicity and convenience has led to the creation of streamlined solutions, such as three-ingredient serums and three-ingredient cocktail recipes. ## What the Three-Ingredient Consumption trend means for industry ### For Food and Beverage Less is more in this industry, as health-conscious consumers are looking for clean and simple food and beverage options that cater to their preferences and dietary restrictions. ### For Beauty and Personal Care The clean beauty movement prioritizes the use of minimal and natural ingredients in skincare products. Brands that cater to this preference are gaining traction among consumers. ### For Hospitality and Bartending Simpler cocktail creations are gaining popularity, as consumers seek better-for-you options that are easy to prepare. Brands that cater to this growing trend for simple cocktail recipes and ingredients are carving out new niches in the industry. ## Workshop question How could your brand limit its ingredients or offerings to cater to simplicity-minded consumers? ## Trend signals for Three-Ingredient Consumption Trend score 3.4 out of 10, from popularity 53%, activity 39%, freshness 9%. - Popularity: 53% - Activity: 39% - Freshness: 9% ## Examples of the Three-Ingredient Consumption trend 4 featured examples from Apr 17 to Sep 6, 2019. - [Three-Ingredient Cocktail Books](https://www.trendhunter.com/trends/cocktail-books): Sip by Sipsmith Celebrates the Beauty of Simplicity (Category: Lifestyle) Implication: Distilleries with a focus on simplicity and a minimalistic approach to gin-making can leverage the trend of simplified cocktails and minimalist recipe books to attract customers l… - [Three-Ingredient Moisturizing Serums](https://www.trendhunter.com/trends/moisturizing-serum): Elsi Beauty's Serum Contains Minimal Clean Ingredients (Category: Fashion) Implication: Elsi Beauty's clean and simple three-ingredient serum disrupts the beauty industry by appealing to consumers looking for clean and simple beauty solutions. - [Three-Ingredient Coconut Chocolates](https://www.trendhunter.com/trends/dark-chocolate-coconut-bars): Unreal Snacks' Dark Chocolate Coconut Bars are Sweet & Simple (Category: Lifestyle) Implication: The confectionery industry can benefit from creating healthier, low-sugar versions of popular candies and chocolate bars. - [Three-Ingredient Hazelnut Spreads](https://www.trendhunter.com/trends/hella-hazelnut-spread): Bubble's Hella is Made with Only Hazelnut, Coconut Sugar & Cacao (Category: Lifestyle) Implication: Opportunity for food manufacturers to innovate and create simple, organic, and vegan-friendly spreads that cater to the growing demand for healthier and eco-friendly food options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)