# Third-Party Influencer Services that pair brands with influencers are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 24, 2018 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/thirdparty-influencer ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Third-Party Influencer trend? **Third-Party Influencer:** Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 27, 2017 to Apr 17, 2019 - Published: Jan 24, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Third-Party Influencer trend ### Influencer Business Management Apps Apps that help influencers manage their live videos and other content offer disruptive innovation opportunities for tech companies looking to create better tools for influencer marketing. ### Influencer Marketing Platforms Marketing platforms that enable businesses to connect with influencers in a more streamlined manner offer disruptive innovation opportunities for businesses looking to create more authentic and effective marketing campaigns. ### Influencer Analyzing Tools Tools that provide detailed analytics on influencers offer disruptive innovation opportunities for businesses looking to make informed decisions about where to spend their ad money. ## What the Third-Party Influencer trend means for industry ### For Tech Industry Tech companies can use these trends as inspiration to create better tools and apps for influencer management, marketing, and analyzing. ### For Marketing Industry Marketing professionals can reference these trends to improve their influencer marketing strategies and campaigns. ### For Retail Industry Retailers can use these trends to create more engaging and interactive social shopping experiences for their customers. ## Workshop question How can your brand better leverage influencer marketing? ## Trend signals for Third-Party Influencer Trend score 5.2 out of 10, from popularity 85%, activity 63%, freshness 8%. - Popularity: 85% - Activity: 63% - Freshness: 8% ## Examples of the Third-Party Influencer trend 6 featured examples from Jun 27, 2017 to Apr 17, 2019. - [Paid Influencer Apps](https://www.trendhunter.com/trends/instagram-influencer): Heartbeat Helps Users Get Paid to Post on Instagram (Category: Marketing) Implication: The rise of paid influencer apps like Heartbeat presents disruptive innovation opportunities in the social media marketing industry, creating new ways for brands to reach and enga… - [Shopping Party Apps](https://www.trendhunter.com/trends/shopping-party): Dote's Live Shopping Platform Lets Influencers Host Events (Category: Tech) Implication: Using live shopping parties to create a more immersive shopping experience and increase sales for online retailers. - [Influencer Marketing Platforms](https://www.trendhunter.com/trends/connect-with-influencers): 'SOCIAL BOND' Lets You Connect with Influencers for Campaigns (Category: Tech) Implication: Influencer marketing platforms like SOCIAL BOND offer innovative solutions for brands and advertisers to connect with influencers - [Influencer-Analyzing Tools](https://www.trendhunter.com/trends/mightyscout): 'MightScout' Provides Profile Metrics for Top Social Media Influencers (Category: Social Media) Implication: Digital marketing agencies can use influencer-analyzing tools to optimize their social media strategies and improve client campaigns. - [Influencer Shoutout Marketing Platforms](https://www.trendhunter.com/trends/jumpfame): 'Jumpfame' Connects Influencers and Marketers Together (Category: Social Media) Implication: The rise of influencer marketing platforms like 'Jumpfame' presents significant opportunities for the social media industry, as it serves as a catalyst for increased online engage… - [Influencer Business Management Apps](https://www.trendhunter.com/trends/live-creator-kit): Facebook's Live Creator Kit App Will Help Online Influencers (Category: Social Media) Implication: The Live Creator Kit app presents disruptive innovation opportunities in the field of social media marketing, empowering businesses to leverage the influence of social media influ… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)