# Thermal CBD Cannabis-based topical products include temperature-changing effects. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 4, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/thermal-cbd ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Thermal CBD trend? **Thermal CBD:** Topical CBD products are increasingly popular in North America for a variety of different purposes, and to stand out among competitors some brands in the space are prioritizing temperature-changing effects in these products. These formulations are intended to warm or cool the skin, and can be observed in both skincare products and pain-relief items. ## The consumer insight behind the Thermal CBD trend Consumers who use topical products to improve skin or muscle conditions usually understand these products might not be as effective as ingestible items that are prescribed for those same issues. However, they often want to explore natural options before they take the next step into visiting doctors for their ailments. Added sensorial elements in products that require consistent, longterm applications to see results are able to enhance the perceived efficacy of the items for consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 30, 2019 to Mar 3, 2020 - Published: Mar 4, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Thermal CBD trend ### Temperature-Changing Topical CBD Products Topical CBD products are incorporating temperature-changing effects to enhance consumer sensorial experience and perceived efficacy. ### CBD-Infused Skincare CBD-infused skincare is a popular and developing category that offers natural, plant-powered daily solutions for various skin conditions. ### Mess-Free CBD Relief Products CBD relief products with innovative delivery systems, such as mess-free sticks, provide convenient on-the-go relief and recovery. ## What the Thermal CBD trend means for industry ### For Beauty and Skincare The beauty and skincare industry is experiencing a surge in natural and CBD-infused products that offer innovative applications and sensorial experiences. ### For Health and Wellness The health and wellness industry is embracing the growing popularity of CBD-infused products as a natural alternative to traditional treatments. ### For Packaging and Delivery The packaging and delivery industry can help meet increasing demands for innovation in CBD-infused products with convenient, mess-free solutions for on-the-go relief. ## Workshop question How could your brand add sensorial elements to its product/service? ## Trend signals for Thermal CBD Trend score 2.8 out of 10, from popularity 44%, activity 32%, freshness 9%. - Popularity: 44% - Activity: 32% - Freshness: 9% ## Examples of the Thermal CBD trend 4 featured examples from Aug 30, 2019 to Mar 3, 2020. - [CBD-Infused Botanical Skincare](https://www.trendhunter.com/trends/plantpowered-skincare): BOTA's Plant-Powered Skincare Combines CBD & Botanical Ingredients (Category: Fashion) Implication: Skincare brands can develop innovative, CBD-infused products that harness the power of natural botanical ingredients for enhanced results and therapeutic benefits. - [CBD-Infused Skincare Roll-Ons](https://www.trendhunter.com/trends/cbdinfused-skincare): Sagely Naturals' Offerings Contribute to "Whole Self Wellness" (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate CBD-infused ingredients into a wide range of beauty and personal care products, opening up a new category for consumers. - [Warming CBD Creams](https://www.trendhunter.com/trends/cbd-cream): These Topical CBD Creams Provide Warming or Cooling Relief (Category: Lifestyle) Implication: The CBD industry can capitalize on the demand for CBD creams that offer different comforting sensations. - [Mess-Free CBD Relief Sticks](https://www.trendhunter.com/trends/cbd-relief): The CBDol Relief Stick Shares Broad-Spectrum CBD & Cooling Menthol (Category: Lifestyle) Implication: The CBDol Relief Stick is a notable product within the CBD industry, offering a unique and mess-free application method. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)