# Therapeutic Shower Brands launch shower attachments that diffuse aromatherapy tablets into water. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 24, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/therapeutic-shower ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Therapeutic Shower trend? **Therapeutic Shower:** Brands are launching attachments for showerheads that incorporate aromatherapy into the showering experience. These products enhance showers from just a grooming process to a necessary part of a daily self-care routine. These products are easy to install on existing shower systems. ## The consumer insight behind the Therapeutic Shower trend Each person has a different shower routine, with some showering in the morning and some at night. For many people, the shower is a calming experience that helps them relax before or after a hard day. Additionally, many people spend more time in the shower than necessary, either listening to music or thinking. While the steam produced by a shower is effective at clearing sinuses and opening pores, the amount of time spent in showers shows that it is a viable space for more value-adds. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 9, 2021 to May 22, 2024 - Published: Mar 24, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Therapeutic Shower trend ### Aromatherapy Shower Aromatherapy showerheads and attachments are becoming an increasingly popular trend for self-care in the home. The innovation opportunity lies in integrating technology to customize and automate the fragrance and skin-boosting ingredients for individual needs. ### Water-Efficient Shower Water-efficient shower systems and products are gaining traction for sustainable living. The innovation opportunity lies in creating a zero-waste shower experience with reusable and refillable cartridges. ### Skincare Shower Head Skincare shower head attachments are growing in popularity for consumers looking to boost their skin health during their bathing routine. The innovation opportunity lies in combining these attachments with smart technology for personalized skincare and integration with other beauty products. ## What the Therapeutic Shower trend means for industry ### For Bathroom Fixture Industry Aromatherapy showerheads and water-efficient shower systems are creating new product opportunities for the bathroom fixture industry, which can benefit from expanding their offerings to meet customer demands for eco-friendliness and stress-relieving self-care. ### For Beauty and Wellness Industry The skincare-focused showerhead attachments and aromatherapy shower products are creating new opportunities for the beauty and wellness industry, where companies can integrate these products into their lines for holistic self-care routines. ### For Smart Home Industry The integration of technology with skincare shower heads and aromatherapy shower products creates new opportunities for the smart home industry, where companies can integrate these products with other smart home technologies to create personalized, automated experiences for users. ## Workshop question How could your brand seamlessly integrate its products into consumers' daily lives? ## Trend signals for Therapeutic Shower Trend score 5.2 out of 10, from popularity 64%, activity 68%, freshness 24%. - Popularity: 64% - Activity: 68% - Freshness: 24% ## Examples of the Therapeutic Shower trend 6 featured examples from Dec 9, 2021 to May 22, 2024. - [Aromatherapy Infused Shower Pods](https://www.trendhunter.com/trends/sprig-shower-infusion-system): Kohler's Sprig Shower Infusion System Turns into a Spa (Category: Tech) Implication: The Sprig Shower Infusion System taps into the growing demand for wellness products that prioritize relaxation, self-care, and aromatherapy. - [Skincare Shower Head Attachments](https://www.trendhunter.com/trends/shower-infuser): The Sutera Aromatherapy Shower Infuser Comes in Three Scents (Category: Fashion) Implication: The personal care industry can benefit from designing new, innovative products like aromatherapy shower infusers and botanical skincare shower head attachments. - [Skin Barrier Support Showerheads](https://www.trendhunter.com/trends/canopy-handheld-filtered-showerhead): The Canopy Handheld Filtered Showerhead Soothes the Skin & Scalp (Category: Fashion) Implication: Expanding product functionalities to include dermatological benefits positions appliances as essential wellness tools. - [Aromatherapy Shower Heads](https://www.trendhunter.com/trends/h201-shift): The H201 SHIFT Invigorates Showers with Refreshing Scents (Category: Art & Design) Implication: Home appliance manufacturers can explore the market for aromatherapy and smart technology-enabled shower heads and air-care products. - [Soap-Infusing Shower Systems](https://www.trendhunter.com/trends/mistu-shower): Mistu Shower Reduces Water Use in the Shower by 35% (Category: Art & Design) Implication: There is a growing demand for innovative bathroom fixtures that are economical, eco-friendly, and provide a luxurious shower experience. - [Congestion-Fighting Shower Steamers](https://www.trendhunter.com/trends/cold-kicker): The Herbal Zen Debuted the New Cold Kicker Shower Streamer (Category: Lifestyle) Implication: Herbal Zen and other wellness companies can produce a line of shower steamers that cater to a range of specific issues, such as stress relief or muscle pain. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)