# Therapeutic Fragrance Room sprays offer the benefits of aromatherapy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 6, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/therapeutic-fragrance ## Key Figures - Trend score: 4.7/10 - Evidence articles: 9 ## What is the Therapeutic Fragrance trend? **Therapeutic Fragrance:** Aromatic room sprays are being made with fragrances that are purported to offer therapeutic benefits. These sprays promise everything from mood-boosting benefits to the ability to lull users to sleep. ## The consumer insight behind the Therapeutic Fragrance trend With the number of products that now fall under self-care and "wellness" that consumers take interest in in order to establish soothing routines, they're often seeking items that offer multiple benefits in one. These products and services allow consumers to streamline their personal care routines, which all too often end up being overwhelming with all the different options and information consumers have. ## At a Glance - Evidence: 9 featured examples - Articles from: Sep 3, 2019 to Jan 4, 2023 - Published: Jan 6, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Therapeutic Fragrance trend ### Convenient Multi-Benefit Products Consumers are seeking convenience in their self-care routines, creating opportunities for products that offer multiple benefits in one. ### Scented Products with Therapeutic Benefits The trend towards wellness and self-care has paved the way for scented products that have therapeutic benefits, particularly in the area of aromatherapy. ### Novelty Scents and Aromas Brands are creating unique and unexpected scents to help users escape their familiar environments and provide a sense of novelty and familiarity. ## What the Therapeutic Fragrance trend means for industry ### For Home Fragrance and Cleaning The home fragrance and cleaning industry can benefit from creating scented products with therapeutic benefits and unique scents. ### For Wellness and Personal Care The wellness and personal care industry can tap into the trend towards multi-benefit products that streamline self-care routines. ### For Technology and Home Appliances The integration of technology and scented home appliances, such as Kohler's Sprig Shower Infusion System, can create spa-like experiences in the comfort of one's own home. ## Workshop question How could your brand enhance a product/service with new benefits? ## Trend signals for Therapeutic Fragrance Trend score 4.7 out of 10, from popularity 65%, activity 61%, freshness 14%. - Popularity: 65% - Activity: 61% - Freshness: 14% ## Examples of the Therapeutic Fragrance trend 9 featured examples from Sep 3, 2019 to Jan 4, 2023. - [Aromatherapy Infused Shower Pods](https://www.trendhunter.com/trends/sprig-shower-infusion-system): Kohler's Sprig Shower Infusion System Turns into a Spa (Category: Tech) Implication: The Sprig Shower Infusion System taps into the growing demand for wellness products that prioritize relaxation, self-care, and aromatherapy. - [Grass-Scented Fragrance Kits](https://www.trendhunter.com/trends/essence-de-lawn-by-cub-cadet): Essence de Lawn by Cub Cadet Uniquely Enhances Indoor Spaces (Category: Lifestyle) Implication: Home fragrance companies can create unique and memorable scents and experiences for customers through the development of new and interesting fragrance blends. - [Clarifying Extract Room Sprays](https://www.trendhunter.com/trends/salvia-room-spray): The Contents Co. Salvia Room Spray is Made in Small Batches (Category: Marketing) Implication: The aromatherapy industry could benefit from incorporating botanical room sprays in their product lines. - [Elevated Wellness Essentials](https://www.trendhunter.com/trends/b-yoga): B Yoga Offers the Perfect Solutions for At-Home Yoga and Mediation (Category: Lifestyle) Implication: Businesses that offer wellness products, such as yoga accessories and room sprays, can tap into the growing demand for at-home wellness essentials. - [Sleep-Inspiring Sprays](https://www.trendhunter.com/trends/spray-for-relaxation): Aromatherapy Associates' Spray for Relaxation Calms the Senses (Category: Lifestyle) Implication: There are opportunities for wellness companies to create new solutions for sleep and relaxation using aromatherapy techniques. - [Soda-Scented Room Sprays](https://www.trendhunter.com/trends/scented-room-sprays): MTN DEW Created a Trio of Aromatic Sprays Inspired by Baja Blast (Category: Art & Design) Implication: Incorporating unique and recognizable scents into your product can create a unique and memorable experience that sets your brand apart. - [Earthy Room Spray Collections](https://www.trendhunter.com/trends/room-sprays): East City Candles' Room Sprays are Available in Three Fresh Scents (Category: Art & Design) Implication: Companies within the home fragrance industry could consider exploring more sustainable and unique options for room sprays to cater to the growing demand for eco-friendly and perso… - [Lavender-Inspired Home Product Bundles](https://www.trendhunter.com/trends/love-your-home): Hereward Farm's Love Your Home Bundle Features Five Items (Category: Art & Design) Implication: Opportunity for home goods retailers to feature more lavender-based products and bundle them together for the ultimate home experience. - [Aromatically Soothing Home Sprays](https://www.trendhunter.com/trends/aesop-room-spray): The Aesop Room Spray Trio Helps to Calm the Mind (Category: Fashion) Implication: Growing market for eco-friendly, natural, and premium home fragrances that use high-quality ingredients and offer a range of scent profiles. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)