# Therapeutic Floatation Floatation is becoming a more prominent form of occupational therapy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 13, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/therapeutic-floatation ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Therapeutic Floatation trend? **Therapeutic Floatation:** Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 7, 2014 to Sep 11, 2017 - Published: Sep 13, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Therapeutic Floatation trend ### Expansion of Floatation Therapy With consumers seeking new and unique ways to balance work and maintaining a healthy lifestyle, floatation therapy is becoming a more accessible way to alleviate stress and anxiety. ### at-home Floatation Therapy Brands such as Toto and Flothetta are beginning to create floatation therapy products and services that can be used from the comfort of one's home. ### Aromatherapy More and more people are looking to create their own home spa experiences in order to unwind from stressful weeks, creating demand for products such as the Bath Aroma Momiji. ## What the Therapeutic Floatation trend means for industry ### For Wellness and Fitness Expansion of floatation therapy, at-home floatation therapy and aromatherapy give new opportunities for innovation in wellness and fitness industry. ### For Child Development The use of flotation devices for infants such as the Baby Buoyancy Spas shows an opportunity for innovation and expansion within the child development industry. ### For Luxury Home Goods The development of at-home floatation tubs appeals to high-end consumers in Europe, the United States, the Middle East and Asia, creating new opportunities for innovation in luxury home goods industry. ## Workshop question How can your brand cater to consumers' desire for experiences that mitigate the stress in their lives? ## Trend signals for Therapeutic Floatation Trend score 4.6 out of 10, from popularity 65%, activity 64%, freshness 8%. - Popularity: 65% - Activity: 64% - Freshness: 8% ## Examples of the Therapeutic Floatation trend 6 featured examples from Jun 7, 2014 to Sep 11, 2017. - [Euphoria-Promoting Beds](https://www.trendhunter.com/trends/dry-bed): This Dry Bed Provides the Sensation of Floating without Getting Wet (Category: Art & Design) Implication: Expanding opportunity for wellness companies who focus on innovative relaxation products. - [Baby Buoyancy Spas](https://www.trendhunter.com/trends/baby-spa): The Float Baby Spa Help Infants Move More Than They're Usually Able To (Category: Unique) Implication: Disruptive innovation opportunity: Integrate baby spa services into existing health and wellness facilities to cater to the needs of parents and infants. - [At-Home Floatation Tubs](https://www.trendhunter.com/trends/floatation-therapy): Toto's 'Floatation Tub' Recreates Floatation Therapy at Home (Category: Art & Design) Implication: Opportunity for bathroom fixture manufacturers to create innovative and relaxing bathtub designs. - [Wood-Scented Bath Accessories](https://www.trendhunter.com/trends/bath-aroma-momiji): The Bath Aroma Momiji Float in the Water for a Spa-Like Experience (Category: Art & Design) Implication: Innovative products such as wood-scented bath accessories can help brands stand out in the saturated home decor industry. - [Water Therapy Hats](https://www.trendhunter.com/trends/swimming-cap): The Float Swimming Cap is Designed for Relaxation and Tension Release (Category: Tech) Implication: Opportunity for swimwear companies to expand their product line by incorporating water therapy products - [Cranial Floatation Devices](https://www.trendhunter.com/trends/floatation-devices): The Flothetta Floating Helmet Lets Wearers Float Freely on Water (Category: Lifestyle) Implication: The Flothetta floating helmet presents an opportunity for recreation equipment manufactures to expand their product lines with wearable water sports equipment. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)