# Therapeutic Craft Arts and tactical creation is seen as cathartic for stressed consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 29, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/therapeutic-craft ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Therapeutic Craft trend? **Therapeutic Craft:** As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 2, 2015 to Apr 19, 2016 - Published: Apr 29, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Therapeutic Craft trend ### Adult Coloring Books The popularity of adult coloring books shows a desire for creative expression among Millennials and adults, creating an opportunity for related craft and art supplies. ### Art Therapy Apps Art therapy apps like Chromaldry provide an innovative opportunity for self-care and creative expression through digital means. ### Mindful Care Packages Pick Me Up Parcels offers a unique gift box service curating care packages around the idea of mindfulness and staying present, providing an innovative opportunity for gifting and relaxation products. ## What the Therapeutic Craft trend means for industry ### For Art and Crafts Industry The adult coloring book trend shows an opportunity to expand artistic and craft supplies targeted at adults. ### For Digital Health Industry Art therapy apps and similar digital resources are becoming important in the digital health industry, providing new ways to manage and promote mental well-being. ### For Gifting Industry Mindful care packages create a new opportunity in the gifting industry, providing a unique and personalized gift for any occasion. ## Workshop question How can you and your team be more mindful of the transforming needs of your core demographic as they age and transform? ## Trend signals for Therapeutic Craft Trend score 5.1 out of 10, from popularity 67%, activity 77%, freshness 8%. - Popularity: 67% - Activity: 77% - Freshness: 8% ## Examples of the Therapeutic Craft trend 4 featured examples from Nov 2, 2015 to Apr 19, 2016. - [De-Stressing Care Packages](https://www.trendhunter.com/trends/gift-box-service): Pick Me Up Parcels is a Gift Box Service Focusing on Mindful Activities (Category: Lifestyle) Implication: This industry can benefit from incorporating mindful care packages into their offerings, catering to customers seeking stress relief and self-care. - [Post-Breakup Coloring Books](https://www.trendhunter.com/trends/overcome-a-breakup): This Coloring Book is Designed to Help Users Overcome a Breakup (Category: Art & Design) Implication: The self-care industry can explore creating specialized products and services to support individuals in their journey towards healing and recovery after a breakup. - [Body Positive Coloring Books](https://www.trendhunter.com/trends/body-positive-illustrations): This Coloring Book is Filled with Body Positive Illustrations (Category: Art & Design) Implication: Body positive art can become a new trend in the art industry, promoting self love and acceptance. - [Relaxing Selfie-Coloring Apps](https://www.trendhunter.com/trends/coloring-app): This App Turns Any Smartphone Photo into a Coloring Book Page (Category: Art & Design) Implication: The demand for mobile app development in the art therapy space presents a lucrative market for businesses to create user-friendly and engaging applications. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)