# Theatrical Out-of-Home Billboards incorporate interactive enhancements for engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 2, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/theatrical-campaign ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Theatrical Out-of-Home trend? **Theatrical Out-of-Home:** Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 23, 2012 to Aug 29, 2014 - Published: Sep 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Theatrical Out-of-Home trend ### Theatrical Out-of-Home Theatrical elements are being used to make billboards more engaging. ### Innovative Billboard Interactivity Billboards are incorporating interactive elements, such as swings and live demonstrations, to further captivate consumers. ### Aerial Advertising Advertisers are using drones to showcase their products and services, with Wokker's ad-carrying drones increasing local deliveries by about 40% in Moscow. ## What the Theatrical Out-of-Home trend means for industry ### For Advertising and Marketing Creative agencies can leverage the use of theatrical elements, interactive features, and aerial advertising to make their campaigns more engaging and memorable. ### For Entertainment Live demonstrations and theatrical elements incorporated into billboards can create a more immersive experience for consumers, enhancing their enjoyment of the advertisement while promoting the product. ### For Drone Technology With the use of drones for advertising making a significant impact on the industry, there is an opportunity for drone manufacturers to develop ad-specific drones that can carry larger, more complex billboard displays. ## Trend signals for Theatrical Out-of-Home Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%. - Popularity: 61% - Activity: 33% - Freshness: 8% ## Examples of the Theatrical Out-of-Home trend 4 featured examples from Jan 23, 2012 to Aug 29, 2014. - [Freshly Painted Food Billboards](https://www.trendhunter.com/trends/billboard-ad): Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live (Category: Marketing) Implication: The outdoor advertising industry can leverage live art billboards to capture attention and stand out in a crowded advertising landscape. - [Spinning Billboard Swings](https://www.trendhunter.com/trends/kolotoc-merry-go-round): The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements (Category: Art & Design) Implication: Advertising agencies can explore the concept of combining amusement park rides with advertising for a unique and engaging approach to advertising. - [Aerial Dronevertising](https://www.trendhunter.com/trends/aerial-advertising): Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights (Category: Marketing) Implication: The advertising industry can benefit from dronevertising by creating innovative and captivating aerial campaigns for their clients. - [Live Travel Billboards](https://www.trendhunter.com/trends/the-takeoff): The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable (Category: Marketing) Implication: There is an opportunity for advertising agencies to create more engaging campaigns that leverage technology and experiential marketing to make their ads stand out in a crowded mar… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)