# Theatrical ATM Banks delight consumers with over-the-top, themed ATMs. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 4, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/theatrical-atm ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Theatrical ATM trend? **Theatrical ATM:** As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 21, 2015 to Jun 6, 2017 - Published: May 4, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Theatrical ATM trend 5 featured examples from Dec 21, 2015 to Jun 6, 2017. - [Gingerbread House Bank Pop-Ups](https://www.trendhunter.com/trends/gingerbread-bank): This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank (Category: Marketing) Implication: Disruptive innovation opportunity for banks to create unique and attention-grabbing pop-up branches, showcasing their creativity and customer-centric approach. - [Steampunk-Style ATMs](https://www.trendhunter.com/trends/cash-machine): CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s (Category: Marketing) Implication: Banks can leverage steampunk and mobile technologies to enhance customer experiences and attract new users. - [Basketball-Inspired ATMs](https://www.trendhunter.com/trends/bmo-bank): This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game (Category: Lifestyle) Implication: Banks can use creative marketing props to increase brand recognition and captivate their target audience. - [Hip Finance Lounges](https://www.trendhunter.com/trends/mogolounge): Toronto's MogoLounge Offers Adult Education Sessions and Events (Category: Marketing) Implication: Online banks that focus on catering to Millennials' unique financial needs have an opportunity to empower this demographic and gain their loyalty. - [Promotional Photo-Op ATMs](https://www.trendhunter.com/trends/attack-on-titan): This Attack on Titan ATM Encourages Photo-Taking Nearby (Category: Marketing) Implication: Banks and financial institutions can leverage interactive marketing campaigns to attract customers and create positive associations with their brand. **Workshop question:** How can you turn your retail space into an experiential destination? ## Themes within the Theatrical ATM trend ### Experiential Banking Banks looking to get consumers into brick and mortar locations are adding playful stunts that involve theatrically decorated ATMs, providing good opportunities for more creative campaigns. ### Promotional Marketing The use of themed ATMs is a smart way to captivate consumer attention and generate hype for highly anticipated events or product launches. ### Financial Education Spaces that blend event- and education-driven offerings with banking services can help younger generations feel more comfortable approaching financial institutions. ## What the Theatrical ATM trend means for industry ### For Banking Banks can add more creativity to their campaigns to entice more customers. ### For Marketing Brands can use experiential marketing techniques to create unique promotional campaigns. ### For Education Focusing on financial education in loan offices and other financial service providers can help create financially responsible customers. ## Trend signals for Theatrical ATM Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%. - Popularity: 54% - Activity: 50% - Freshness: 8% ## Recent trend clusters - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Entry Hooks](https://www.trendhunter.com/protrends/asian-skincare-shopping) (Fashion) - [Adaptable Warmth](https://www.trendhunter.com/protrends/removable-liner-boots) (Fashion) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)