# The New Nudes As product palettes expand to ensure inclusivity, 'nude' shades grow in number. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 19, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/the-new-nudes ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the The New Nudes trend? **The New Nudes:** From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 5, 2016 to Jul 5, 2017 - Published: Jan 19, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the The New Nudes trend ### Expanding Definitions of 'Nude' Shades Brands are expanding their definition of 'nude' and catering to groups that have been ignored, demonstrating an effort to align their product offerings to reflect the market's demographic makeup. ### Inclusive Beauty Products Beauty brands are making efforts to create more inclusive products that satisfy the diverse needs of consumers. ### Customer-Driven Product Development Beauty brands are incorporating feedback and demand from fans and makeup experts into the development of new shades. ## What the The New Nudes trend means for industry ### For Beauty & Personal Care Beauty brands are expanding their offerings and making efforts to become more inclusive. ### For Fashion & Apparel Fashion brands are expanding their definitions of 'nude' shades and making efforts to become more inclusive. ### For E-commerce E-commerce websites are making efforts to offer a greater number of inclusive products with significantly more choices. ## Workshop question How can your product or service better accommodate the diversity of today's consumers? ## Trend signals for The New Nudes Trend score 4.1 out of 10, from popularity 54%, activity 62%, freshness 8%. - Popularity: 54% - Activity: 62% - Freshness: 8% ## Examples of the The New Nudes trend 7 featured examples from Apr 5, 2016 to Jul 5, 2017. - [Complexion-Matching Hosiery Retailers](https://www.trendhunter.com/trends/nude-hosiery): FleshTone.net Provides Nude Hosiery in a Variety of Shades (Category: Business) Implication: Fashion brands can take a cue from FleshTone.net and offer a wider range of nude-hued products to consumers. - [Inclusive Footwear Collections](https://www.trendhunter.com/trends/nude-palette): The New Louboutin Range Features an Extended Nude Palette (Category: Fashion) Implication: The luxury footwear industry has the potential to benefit from offering diverse and inclusive collections, leveraging expanded nude palettes to tap into a broader customer base an… - [TV Star Cosmetics Collections](https://www.trendhunter.com/trends/mac-x-taraji-p-henson): The MAC x Taraji P. Henson Collection is Ultra Versatile (Category: Fashion) Implication: The cosmetics industry has an opportunity to leverage celebrity collaborations and create versatile makeup products to stay ahead of the competition and attract a wider customer b… - [Crowdsourced Eyeshadow Palettes](https://www.trendhunter.com/trends/urban-decay-eyeshadows): Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors (Category: Fashion) Implication: Crowdsourcing can be used by beauty companies to create new product lines. - [Universal Eye Shadow Shades](https://www.trendhunter.com/trends/natural-love-eye-shadow): The Natural Love Eye Shadow Collection Complements All Skin Tones (Category: Marketing) Implication: Opportunity for cosmetic brands to develop and market their own collections of natural, inclusive eye shadow shades. - [WOC Makeup Collections](https://www.trendhunter.com/trends/woc-makeup): The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation (Category: Fashion) Implication: The cosmetics industry can innovate by offering a wider range of makeup shades to cater to women of color and improve inclusivity. - [Inclusive Nude Nail Lacquers](https://www.trendhunter.com/trends/nude-nail-collection): Mented Cosmetics' Nude Nail Collection Celebrates Diversity (Category: Fashion) Implication: Disruptive innovation opportunity: Revolutionize the cosmetics industry by offering inclusive and conscious products that appeal to a diverse consumer base. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)