# Textured Focus Food brands highlight the varying textures of their snack products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 4, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/textured-focus ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Textured Focus trend? **Textured Focus:** Whether or not their snacks are divergent from typical items of the same kind on the topic of texture, food brands are nonetheless highlighting the textures of their products, and creating products that are specifically made to enhance sensorial experiences outside of taste alone. ## The consumer insight behind the Textured Focus trend Consumers today have more product choices in more categories than ever before, and as a result, many have become more specific in their preferences when it comes to categories like food. This rise in choice and in customization more broadly has created a world where consumers desire and expect more differentiation and variety than ever before. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 16 to Sep 28, 2018 - Published: Oct 4, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Textured Focus trend ### Texture Highlighting Food brands are creating products to enhance sensorial experiences outside of taste alone. ### Veggie-Infused Foods Brands are adding vegetables to traditional snacks to create a healthier option. ### Artisan-Inspired Snacks There is a trend towards companies offering exotic flavors and textures to appeal to consumers seeking increased variety and differentiation. ## What the Textured Focus trend means for industry ### For Food and Beverage Companies can explore incorporating new and healthier ingredients to traditional snacks to appeal to health-conscious consumers. ### For Retail and CPG Businesses in this industry can expand their product lines to include artisan-inspired offerings that provide consumers with different flavor and texture experiences. ### For Agribusiness Opportunities exist for agribusiness companies to cultivate new crops, such as lily seeds, to produce healthier and sustainable snacks. ## Workshop question Consider an alternate product or service benefit that your brand could market. ## Trend signals for Textured Focus Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%. - Popularity: 55% - Activity: 34% - Freshness: 8% ## Examples of the Textured Focus trend 5 featured examples from Mar 16 to Sep 28, 2018. - [Popped Lily Seed Snacks](https://www.trendhunter.com/trends/bohana): Bohana is Reinventing an Ancient Superfood Snack for a Modern Audience (Category: Lifestyle) Implication: The healthy snack industry can explore incorporating ancient superfoods like popped lily seeds to provide innovative and nutritious options for health-conscious consumers. - [Globally Inspired Multi-Texture Snacks](https://www.trendhunter.com/trends/sensations-streetmix): 'Sensations Streetmix' Takes Cues from Street Markets (Category: Lifestyle) Implication: The snack food industry can create and innovate new snack offerings that take inspiration from world street markets, offering unique global flavor experiences. - [Crunchy Chip-Packed Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk): These Cadbury Dairy Milk Chocolate Bars are a Savory Treat (Category: Lifestyle) Implication: The snack food industry can explore the fusion of different flavors and textures to create innovative and enticing products that cater to evolving consumer preferences. - [Veggie-Packed Chicken Nuggets](https://www.trendhunter.com/trends/chicken-veggie-nuggets): Farmwise's Chicken Veggie Nuggets Reinvent a Familiar Form (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the food industry by creating healthier chicken products with vegetable-packed fillings that cater to health-conscious consumers. - [Extra Crunchy Snack Chips](https://www.trendhunter.com/trends/kettle-ridge-cut-chips): The Kettle Ridge Cut Chips Have Enhanced Flavor and Crunch (Category: Lifestyle) Implication: The snack food industry can embrace the trend of artisan-inspired snack foods by creating unique and flavorful chips to cater to the evolving consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)