# Textured Care Skincare brands emphasize skin softening features in products. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 24, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/textured-care ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Textured Care trend? **Textured Care:** In addition to anti-aging, many cosmetic manufacturers are emphasizing skin texture in their offerings. Whether it's appealing to a specific skin type, or promising to soften skin, these products suggest that character, composition and consistency of skin is becoming equally as important as guarding against wrinkles. Replacing "toning," with "softening," these innovations suggest a gentler, more specific self-care routine. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 23 to Mar 24, 2016 - Published: Mar 24, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Textured Care trend ### Skin Texture As an alternative to focusing on anti-aging, skincare brands highlight the importance of skin texture to give consumers a gentle, more precise approach to self-care. ### Herbal Skincare Brands are beginning to integrate natural, herbal ingredients in their skincare products to provide customers with a chemical-free way to hydrate and nourish skin. ### Personalized Skincare Different skin concerns and issues call for unique treatments. Brands are now incorporating customizable kits and serums in their product lines to target a variety of consumer needs. ## What the Textured Care trend means for industry ### For Skincare Industry Opportunities to expand creatively by prioritizing specific consumer needs and focusing on skin texture and natural ingredients. ### For Self-Care Industry Skincare brands that target a gentle approach to self-care, placing emphasis on natural ingredients and customization. ### For Beauty Industry Innovative and natural beauty remedies that highlight the importance of personalization and a more individual skincare-focused approach. ## Workshop question How can your brand create more comprehensive approaches to the benefits it claims its products/services have? ## Trend signals for Textured Care Trend score 2.7 out of 10, from popularity 39%, activity 35%, freshness 8%. - Popularity: 39% - Activity: 35% - Freshness: 8% ## Examples of the Textured Care trend 4 featured examples from Mar 23 to Mar 24, 2016. - [Gold-Infused Lip Treatments](https://www.trendhunter.com/trends/lip-treatment): Tatcha's Gold Camellia Nourishing Lip Balm Boasts Herbal Ingredients (Category: Fashion) Implication: Disruptive innovation opportunity: Develop holistic beauty products that prioritize natural ingredients and promote sustainable skincare practices. - [Custom Recovery Serums](https://www.trendhunter.com/trends/its-skin): It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues (Category: Fashion) Implication: The skincare industry can explore innovative ways to create targeted serums for various skin concerns. - [Peach-Based Face Masks](https://www.trendhunter.com/trends/peach-sheet-mask): A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts (Category: Fashion) Implication: The beauty and skincare industry can benefit from incorporating natural, probiotic ingredients in their products and from creating convenient, easy-to-use products that fit into c… - [Keratin-Infused Cleansing Kits](https://www.trendhunter.com/trends/cleansing-kit): Tonymoly's 'PRELAB' Kit Hydrates While Balancing Skin (Category: Fashion) Implication: Developing convenient and moisturizing cleansing kits like Tonymoly's 'PRELAB' holds a potential market from on-the-go beauty enthusiasts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)