# Textured Beverage Mainstream beverages are now elevated with flavored and chewable inclusions. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Feb 29, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/textured-beverage ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Textured Beverage trend? **Textured Beverage:** Mainstream beverages are now being elevated with chewables and chunks. Ranging from tapioca pearls, smoothies with fruit chunks or seeds, and jelly or fruit bits, these beverages enhance the flavors and texture of the drink, allowing consumers to experience a more sensory tasting experience. ## The consumer insight behind the Textured Beverage trend Food enthusiasts often seek unconventional products to satiate their cravings for exploration and push the boundaries of traditional dining. The globalization of bubble tea has spurred a rise in brands innovating with the typically smooth, liquid texture of most beverages, leading to an increase in experimental ingredients across the markets. Businesses catering to the demand for these products can appeal to consumers looking for multisensory consumption experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4, 2023 to Feb 29, 2024 - Published: Feb 29, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Textured Beverage trend ### Chewable Inclusions in Beverages The integration of chewable elements such as tapioca pearls and jelly bits in drinks is transforming the traditional beverage experience by adding a new textural dimension. ### Candy-Inspired Drinks Leveraging the nostalgic flavors of popular candies, brands are creating innovative drinks that offer familiar yet novel sensory experiences. ### Globalization of Bubble Tea Influences The global popularity of bubble tea has inspired a wave of experimental beverages featuring unique textures and flavors to cater to adventurous consumers. ## What the Textured Beverage trend means for industry ### For Food and Beverage Incorporating textural elements into beverages represents a significant opportunity for innovation in the traditional drink market. ### For Candy and Confectionery The crossover between candy flavors and beverages allows brands to extend their product lines into refreshing new formats. ### For Global Cuisine The embrace of global culinary trends such as bubble tea creates opportunities for cross-cultural beverage offerings that excite diverse consumer bases. ## Workshop question How can your brand add multisensory components to its product/service? ## Trend signals for Textured Beverage Trend score 5.4 out of 10, from popularity 76%, activity 64%, freshness 22%. - Popularity: 76% - Activity: 64% - Freshness: 22% ## Examples of the Textured Beverage trend 4 featured examples from Jul 4, 2023 to Feb 29, 2024. - [Textural Mochi Beverages](https://www.trendhunter.com/trends/warabimochi-kamakura): Warabimochi Kamakura Sells Traditional Japanese Warabimochi Drinks (Category: Lifestyle) Implication: The concept of incorporating traditional Japanese flavors in modern dessert drinks presents opportunities for experiential dining establishments. - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks): The Hello Day! Magico Drinks Come in Three Flavor Options (Category: Lifestyle) Implication: Exploring new ways to combine liquid and solid ingredients to create innovative beverages. - [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks): Mentos Drinks Come in Three Non-Sparkling Varieties (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate by introducing new textural elements into their products. - [Textural Strawberry Drinks](https://www.trendhunter.com/trends/del-taco-double-strawberry-poppers): Del Taco Double Strawberry Poppers Come in Three Options (Category: Lifestyle) Implication: The limited time offering of the Del Taco Double Strawberry Poppers demonstrates an opportunity for innovation within the fast food industry, particularly in the beverage category. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)