# Tenacious Tech Durable gadgets cater to consumers with an adventurous zest for life. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 30, 2014, updated Apr 9, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/tenacious-tech ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Tenacious Tech trend? **Tenacious Tech:** As consumers grow weary of over-populated cities, more migrate toward areas where nature and adventure can be enjoyed. Willing to do away with the hustle and bustle of a metropolis, but not with its modern comforts, this temporarily rough-and-tumble behavioral tribe turns to durability-focused tech to satiate both sides of the coin in an attempt to converge the new with the old. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4, 2013 to Jan 6, 2014 - Published: Jan 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Tenacious Tech trend ### Durable Tech The trend towards durable tech is driven by consumers' desire for ruggedness and protection when engaging in outdoor or adventurous activities. ### Reactive Protection Technology Reactive Protection Technology is a trend in phone case design that protects against any type of sudden impact or instant shock that may occur to it. ### Rechargeable Lighting Flashlights are being modernized into electronic tools that feature rechargeable batteries and powerful lighting capabilities. ## What the Tenacious Tech trend means for industry ### For Outdoor Recreation Businesses can cater to consumers' desire for durable tech by designing devices that can withstand rugged activities such as hiking, camping, and biking. ### For Smartphone Accessories Manufacturers can take advantage of the reactive protection technology trend by designing phone cases that offer advanced protection for modern smartphones. ### For Emerging Technologies Rechargeable lighting is one example of the ways in which manufacturers are transforming traditional tools and hardware into modern electronics. ## Trend signals for Tenacious Tech Trend score 4.5 out of 10, from popularity 69%, activity 58%, freshness 8%. - Popularity: 69% - Activity: 58% - Freshness: 8% ## Examples of the Tenacious Tech trend 4 featured examples from Feb 4, 2013 to Jan 6, 2014. - [USB-Flashlight Keychains](https://www.trendhunter.com/trends/powerful-mini-flashlight): The Quantum D2 is a Powerful Rechargeable Mini Flashlight (Category: Art & Design) Implication: The powerful yet compact Quantum D2 flashlight opens up opportunities for disruptive innovation in the consumer electronics industry. - [Impact-Proof Cellular Cases](https://www.trendhunter.com/trends/gform-xtreme): The G-Form XTREME iPhone 5 Case Protects Against Any Sudden Shock (Category: Tech) Implication: The phone accessories industry can capitalize on the trend of impact-proof cellular cases by offering a wide range of protective cases for various phone models. - [Lasting Titanium Smartphones](https://www.trendhunter.com/trends/gresso-radical): The Gresso Radical Has a Strong and Extremely Durable Titanium Body (Category: Tech) Implication: The smartphone industry could expand by producing high-end models made of durable materials to cater to luxury consumers. - [Durable Cork Covers](https://www.trendhunter.com/trends/pomm-ipad-case): The 'iCork' Pomm iPad Case Keeps You Protected (Category: Tech) Implication: Opportunities for companies in the consumer electronics industry to invest in the development of eco-friendly and durable cases for electronic devices ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)