# Temporary Tech Consumers turn to rental options as an affordable tech option. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 13, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/temporary-tech ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Temporary Tech trend? **Temporary Tech:** Recognizing the need for cost-conscious alternatives, brands, like those in the tech industry, are turning to rental services to offer consumers high-end products at a fraction of the cost. Allowing consumers to experience and test products for a fixed period of time, brands are using rental techniques to connect with consumers in a more cost-effective way. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 19, 2014 to Apr 7, 2015 - Published: Mar 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Temporary Tech trend ### Rental Services Brands are using rental techniques to offer consumers high-end products at a fraction of the cost. ### Sharing Economy Tools and tech equipment sharing platforms are becoming more popular. ### Wearable Tech Rentals Lumoid has expanded to include wearable devices you can test at home. ## What the Temporary Tech trend means for industry ### For Technology Rentals Peer-to-peer rental platforms for technology equipment are becoming increasingly popular. ### For Communal Sharing Services Communal sharing platforms for tools and tech equipment are transforming the way people access them. ### For Higher Education Universities are innovating with vending machines that allow students to rent equipment for educational purposes. ## Trend signals for Temporary Tech Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%. - Popularity: 68% - Activity: 56% - Freshness: 8% ## Examples of the Temporary Tech trend 5 featured examples from Mar 19, 2014 to Apr 7, 2015. - [Communal Tool Sharing](https://www.trendhunter.com/trends/tool-sharing): This Concept Proposes Vending Machine Rentals of Handy Implements (Category: Tech) Implication: This tool sharing concept falls under the sharing economy industry, disrupting traditional tool ownership models and providing a scalable business opportunity. - [Technology Rental Apps](https://www.trendhunter.com/trends/kitsplit): NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment (Category: Tech) Implication: KitSplit's peer-to-peer platform for leasing tech equipment disrupts the traditional technology rental industry by offering a more cost-effective and user-friendly solution. - [Cell Rental Kiosks](https://www.trendhunter.com/trends/public-mobile-phone-system): The Public Mobile Phone System Lets You Hire Handsets Temporarily (Category: Tech) Implication: Kiosk owners can expand their services and offerings by incorporating cell phone rental kiosks, which could lead to increased revenue and customer satisfaction. - [Tech-Lending ATMs](https://www.trendhunter.com/trends/ipad-vending-machine): Drexel University Has Introduced an iPad Vending Machine for Rentals (Category: Tech) Implication: Academic institutions are incorporating innovative technology lending solutions to improve learning outcomes. - [Wearable Tech Rentals](https://www.trendhunter.com/trends/gear-rental): Lumoid Lets You Test Drive with Their New Wearable Gear Rental Services (Category: Tech) Implication: The fitness industry could benefit from Lumoid's wearable tech rental platform with the opportunity to increase sales by letting customers try before they buy. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)