# Teen Skin Teen-specific skincare brands cater to Gen Z in alternate ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 16, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/teen-skin ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Teen Skin trend? **Teen Skin:** With acne-specific skincare typically being the main purpose targeted to teenagers in the skincare space, brands are refocusing to focus more on the values and preferences of young people. Products that include socially conscious elements or stigma-reducing branding are on the rise as brands attempt to cater to Gen Z consumers in this space. ## The consumer insight behind the Teen Skin trend As consumers, Gen Z are just as much concerned with the processes of the brands they’re purchasing from as they are the efficacy of the products being offered. With the knowledge that comes with access to the Internet and the socially conscious messaging that they observe and contribute to on social media platforms, these consumers are drawn to brands that speak to not just their needs, but the values they align themselves with. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 24, 2018 to Dec 16, 2019 - Published: Dec 16, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Teen Skin trend ### Values-Based Skincare Brands are using social consciousness and stigma-reducing branding to cater to the values and preferences of Gen Z consumers, creating an opportunity for innovation in skincare products that align with ethical and socially conscious values. ### Clean and All-Natural Skincare Thirsty Naturals and similar brands are filling a market gap for non-toxic and plant-based skincare products for teenagers, which presents a disruptive innovation opportunity for businesses that prioritize health and sustainability. ### Celebrity-Backed Beauty Brands The launch of Florence by Mills shows that actress-backed beauty lines catering to teens can be successful, which offers an opportunity for businesses to consider partnerships or collaborations with influential figures to market their brand and products. ## What the Teen Skin trend means for industry ### For Skincare and Beauty With the rising demand for values-based, natural skincare products, and celebrity-backed beauty brands, there is an opportunity to innovate and disrupt the skincare and beauty industry as whole. ### For Personal Care Products Teen-targeted non-toxic personal care products, such as deodorants, are gaining traction, indicating that there is a growing market for clean, non-toxic personal care items. ### For Vegan and Sustainable Products The increasing demand for vegan and sustainable products, such as Millie Bobby Brown's vegan-friendly Florence by Mills line, represents an opportunity for innovation and disruption in industries that prioritize plant-based and sustainable solutions. ## Workshop question How could your brand alter its messaging to better appeal to Gen Z? ## Trend signals for Teen Skin Trend score 3.2 out of 10, from popularity 46%, activity 42%, freshness 9%. - Popularity: 46% - Activity: 42% - Freshness: 9% ## Examples of the Teen Skin trend 4 featured examples from Aug 24, 2018 to Dec 16, 2019. - [Actress-Crafted Beauty Brands](https://www.trendhunter.com/trends/florence-by-mills): Millie Bobby Brown Created a Beauty Line Called Florence by Mills (Category: Fashion) Implication: The beauty industry can embrace actress-led cosmetic brands and cater to the growing demand for personalized skincare and makeup products. - [Non-Toxic Teen Skincare](https://www.trendhunter.com/trends/natural-skincare-for-teens): Thirsty Naturals Makes Plant-Based, All-Natural Skincare for Teens (Category: Life-Stages) Implication: Brands can develop and market natural skincare products for teenagers or expand their product line to include naturally derived ingredients. - [Teen-Friendly Deodorants](https://www.trendhunter.com/trends/teen-deodorant): Native's Teen Deodorant Has an Aluminum-Free Formula for Ages Eight to 18 (Category: Fashion) Implication: Personal care companies are innovating in the deodorant market, creating formula options that target specific demographics or cater to consumer preferences for natural ingredients. - [Teen-Friendly Skincare Sets](https://www.trendhunter.com/trends/skincare-starter-kit): SkinOwl's Skincare Starter Kit Addresses Concerns with Five Products (Category: Life-Stages) Implication: Innovation opportunities in creating skincare products for teenage consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)