# Appified Travel The travel industry adapts to the digital age with tech-optimized services. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 30, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/techified-travel ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Appified Travel trend? **Appified Travel:** Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 21 to Nov 6, 2015 - Published: Mar 30, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Appified Travel trend ### Customized Travel Apps Airline companies are now investing in personalized smartphone apps to streamline the booking process and make it easier for consumers to have a stress-free flight experience. ### Wearable Travel Apps Airlines are now releasing travel apps optimized for smartwatches, specifically the Apple Watch, allowing users to easily access travel information and receive real-time updates. ### Last-Minute Travel Apps Travel apps like 6weekends provide an inexpensive and efficient way for consumers to book quick, unplanned trips as a result of the rise of digital technology making travel more accessible and affordable. ## What the Appified Travel trend means for industry ### For Mobile App Development Business professionals in the tech industry can take advantage of the increasing prevalence of mobile travel apps by developing new custom apps that simplify the travel experience even further. ### For Wearable Technology As the market for smartwatches continues to grow, professionals in the wearable tech industry can develop and optimize travel apps for these devices to provide convenience and accessibility for travelers on the go. ### For Beacon Technology Innovators in the beacon technology industry can explore how beacons can be used to personalize airport experiences and optimize navigation, improving the travel experience for millions of people each year. ## Trend signals for Appified Travel Trend score 3.6 out of 10, from popularity 61%, activity 41%, freshness 8%. - Popularity: 61% - Activity: 41% - Freshness: 8% ## Examples of the Appified Travel trend 5 featured examples from Feb 21 to Nov 6, 2015. - [Smartwatch Travel Apps](https://www.trendhunter.com/trends/travel-app-1): Emirates Airlines Releases their First-Ever Apple Watch App (Category: Tech) Implication: Utilizing wearable technologies and data analytics to enhance the travel experience for customers. - [Wristworn Travel Apps](https://www.trendhunter.com/trends/mobile-travel-app): easyJet's Mobile Travel App Caters to Apple Watch Users (Category: World) Implication: The hospitality industry can incorporate wearable technology as a means of improving and personalizing guests' travel experiences. - [Last Minute Travel Apps](https://www.trendhunter.com/trends/spontaneous-weekend): This App Helps Users Book Spontaneous Weekend Getaways (Category: Tech) Implication: The travel industry can explore innovative ways to cater to the growing demand for spontaneous trips and affordable vacation options, by leveraging technology and developing conve… - [User-Friendly Flight Apps](https://www.trendhunter.com/trends/flight-app): Concept for a New Turkish Airlines App Would Be Intuitive to Navigate (Category: Tech) Implication: Opportunity for airlines to develop intuitive and specialized mobile apps that enhance the booking experience for customers. - [Airport Navigation Apps](https://www.trendhunter.com/trends/airport-navigation): United Airlines' App Now Includes a Beacon-Powered Airport Map (Category: Tech) Implication: Airlines can incorporate indoor airport maps and beacon technology into their apps to enhance the travel experience for their passengers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)