# Techified Tradition Consumers update their traditions with tech-centric holiday innovations. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 9, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/techified-tradition ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Techified Tradition trend? **Techified Tradition:** The modern consumer not only relies on technology, but considers it a form of play as well. Understanding this, many brands are offering holiday products that combine the fun and familiarity of tradition with the novelty of cutting-edge technology. This progression not only speaks to the importance of modernizing traditions, but also points towards the rising level of intimacy between consumers and their devices. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 30, 2014 to Dec 4, 2015 - Published: Dec 9, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Techified Tradition trend ### Mixing tradition with tech Consumers have shown interest in modernizing old traditions through technological innovation, creating opportunities for companies to satisfy nostalgic cravings while offering novel experiences. ### Tech-infused decorations Companies are incorporating technology into holiday decorations, providing unique and interactive experiences for consumers and opening up opportunities for innovation in the holiday decor industry. ### Games for shopping Developers are creating computer games that simulate shopping experiences, reflecting consumers' interest in incorporating technology and entertainment into holiday traditions. ## What the Techified Tradition trend means for industry ### For Holiday decorations Companies in the holiday decorations industry can benefit from incorporating technology into traditional decor, offering consumers fresh and unique experiences in their holiday celebrations. ### For Technology and entertainment Companies in the technology and entertainment industries can capitalize on the trend of modernizing traditions through technology by developing innovative products that provide exciting new experiences for consumers. ### For Gaming and retail Retailers and game developers can benefit from the trend of placing retail experiences into computer games by offering virtual versions of Black Friday sales, thus attracting new audiences and encouraging sales. ## Workshop question What's a consumer ritual your brand could enhance by way of technology? ## Trend signals for Techified Tradition Trend score 3.0 out of 10, from popularity 46%, activity 37%, freshness 8%. - Popularity: 46% - Activity: 37% - Freshness: 8% ## Examples of the Techified Tradition trend 6 featured examples from Dec 30, 2014 to Dec 4, 2015. - [Haunting Holiday Projectors](https://www.trendhunter.com/trends/windowfx-projector): The WindowFX Projector Brings Your Front Window to Eerie Life (Category: Art & Design) Implication: The popularity of holiday projectors creates opportunities for companies to develop and market new projection technology to enhance the holiday experience for consumers. - [Cloud-Connected Picture Frames](https://www.trendhunter.com/trends/digital-photo-frame): The Nixplay Seed Digital Photo Frame Streams Social Media Pictures (Category: Tech) Implication: Disruptive innovation opportunity for companies in the consumer electronics industry to create cloud-connected digital photo frames. - [Musical Tree Decorations](https://www.trendhunter.com/trends/acoustic-research-ornament-bluetooth-speaker): The Acoustic Research Ornament Bluetooth Speaker is Party Ready (Category: Tech) Implication: Leveraging technology to create a more engaging, responsive, and aesthetically pleasing decorations yields opportunities for differentiation and potentially higher-priced products. - [Shopping-Based Video Games](https://www.trendhunter.com/trends/shopping-on-black-friday): This Computer Game Simulates the Experience of Shopping on Black Friday (Category: Tech) Implication: The video game industry can capitalize on the popularity of simulated shopping experiences by creating more games that replicate real-life shopping events. - [Festive Holiday Drones](https://www.trendhunter.com/trends/festive-holiday): This Mistletoe Flying Drone Gives a Tradition a Tech-Focused Update (Category: Tech) Implication: Consumer electronics companies have an opportunity to create more holiday-themed tech products like the Mistletoe Flying Drone. - [DIY 3D-Printed Pumpkins](https://www.trendhunter.com/trends/halloween-ornament): This Halloween Ornament Can Be Made and Customized At Home (Category: Art & Design) Implication: The home decor industry can leverage the trend of personalized DIY to offer customizable products for interior design. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)