# Tech-Assisted Productivity Tech gadgets highlight productivity as their core value proposition. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 7, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/techassisted-productivity ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Tech-Assisted Productivity trend? **Tech-Assisted Productivity:** Tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves. ## The consumer insight behind the Tech-Assisted Productivity trend When it comes to balancing their professional and personal responsibilities, consumers increasingly prioritize efficiency and convenience. Various forms of tech can actually be beneficial to this process rather than serving as a "distraction" (like traditional discourse around the use of technology suggests). ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 12 to Oct 31, 2018 - Published: Nov 7, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Tech-Assisted Productivity trend ### Productivity-enhancing tech products Tech companies are focusing on improving productivity with their products, adopting gamification to reach that end. ### Brain hacking More mainstream solutions like Cleverling are being developed to offer holistic ways to utilize the latest trends in neuroscience to increase overall productivity. ### Autosuggestion and scarcity Smartwatches such as emit use psychology of autosuggestion and scarcity to increase productivity by providing countdowns to specific goals, tasks or events. ## What the Tech-Assisted Productivity trend means for industry ### For Technology Technology companies can focus on developing more productivity-enhancing products for consumers. ### For Office accessories Developing new office products that help increase productivity, like the Balance clock, could be a disruptive innovation opportunity. ### For Self-improvement Developing products like Cleverling that utilize brain science to improve productivity and enhance daily efficiency can be a disruptive innovation opportunity to the self-improvement industry. ## Workshop question What are your consumers trying to achieve in their lives? How could you better align your brand with those goals? ## Trend signals for Tech-Assisted Productivity Trend score 2.9 out of 10, from popularity 49%, activity 29%, freshness 8%. - Popularity: 49% - Activity: 29% - Freshness: 8% ## Examples of the Tech-Assisted Productivity trend 4 featured examples from Jul 12 to Oct 31, 2018. - [Productivity-Focused Smartwatches](https://www.trendhunter.com/trends/emit-smartwatch): The 'emit' Smartwatch Helps Improve Your Overall Mindset (Category: Fashion) Implication: Manufacturers can capitalize on the growing demand for productivity-focused smartwatches. - [Productivity-Hacking Solutions](https://www.trendhunter.com/trends/cleverling): 'Cleverling' Offers Digital and Physical Products for Brain Hacking (Category: Tech) Implication: Disruptive innovation opportunities in the personal development industry by creating brain-hacking products and services. - [Colleague-Deterring Productivity Clocks](https://www.trendhunter.com/trends/balance-clock): The Balance Clock Lets Others Know You're Busy (Category: Tech) Implication: Potential for creating and selling productivity clocks, office furniture, and accessories. - [Speedy Productivity Hybrid Tablets](https://www.trendhunter.com/trends/lenovo-miix-630): The Lenovo Miix 630 Tablet Offers 20 Hours of Battery Life (Category: Tech) Implication: The consumer electronics industry is continuously developing innovative devices that blend the features of tablets and laptops, meeting the demands of modern consumers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)