# Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 23, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/techassisted-advertising ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Tech-Assisted Advertising trend? **Tech-Assisted Advertising:** As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 25 to Oct 22, 2014 - Published: Oct 23, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech-Assisted Advertising trend ### Blended Online and Offline Advertising As more consumers experience their surroundings with a smartphone in hand, brands are engaging with them by blending online and offline advertising. ### Interactive Ads Using Device Features Brands are using device features to create interactive ads that blend seamlessly with user behavior, such as sun-activated coupons and app-connected commercials. ### Gamified Promotions Companies are creating fun and interactive campaigns that challenge users, such as Volkswagen's PoloTag game and McDonald's Fruit Match commercial. ## What the Tech-Assisted Advertising trend means for industry ### For Advertising and Marketing Blended online and offline advertising and interactive ads using device features require a strategic approach to advertising and marketing. ### For Mobile Technology Interactive ads and promotions often require a mobile device, making mobile technology an essential industry for these trends. ### For Entertainment Gamified promotions and interactive ads provide entertainment value to the user, making entertainment a related industry for these trends. ## Trend signals for Tech-Assisted Advertising Trend score 4.7 out of 10, from popularity 82%, activity 52%, freshness 8%. - Popularity: 82% - Activity: 52% - Freshness: 8% ## Examples of the Tech-Assisted Advertising trend 5 featured examples from Jun 25 to Oct 22, 2014. - [Multi-Screen Milk Ads](https://www.trendhunter.com/trends/milk-ad): Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone (Category: Tech) Implication: The interactive milk ad presents opportunities for advertisers to create engaging and immersive campaigns that utilize multi-device interactions. - [Virtual Seashell Ads](https://www.trendhunter.com/trends/sea-salt-hair-spray): TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone (Category: Tech) Implication: Brands can use innovative techniques to create mobile ads that highlight their products and provide an enhanced user experience, leading to increased sales. - [Gamified Test Drives](https://www.trendhunter.com/trends/fun-test-drive): Volkswagen's Fun Test Drive Challenges People in a City-Wide Game (Category: Autos) Implication: Automakers can explore gamified test drives as a creative way to promote new car models and engage potential customers. - [Sun-Activated Coupons](https://www.trendhunter.com/trends/unique-coupon): Zealios Skin Care's Unique Coupon Only Appears in the Sun (Category: Tech) Implication: The skin care industry can leverage sun-activated coupons to educate consumers about sun protection while enticing them to try new products. - [App-Connected Commercials](https://www.trendhunter.com/trends/fruit-match): McDonald's Fruit Match Commercial Plays a Game with Smartphones (Category: Marketing) Implication: Using technology such as interactive commercials to engage with customers and provide promotions. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)