# Tech Yoga Tech-powered yoga merges the traditional practice with modern habits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tech-yoga ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Tech Yoga trend? **Tech Yoga:** The traditional practice of yoga is being adapted with consumers' contemporary tech-based habits with products that help users enhance the benefits they get out of yoga. These products include everything from stress-detecting watches to AI-integrated yoga mats. ## The consumer insight behind the Tech Yoga trend Fitness trackers and digital guides are increasingly popular among active, fitness-minded consumers as they're always looking for ways to improve their fitness, and track their progress. Being able to enhance their fitness regimes allows these consumers to keep attaining new levels of personal success in a way that's easily integrated into their current lifestyles. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 29, 2019 to Jan 15, 2021 - Published: Jan 18, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Tech Yoga trend ### Tech-enhanced Yoga Tech-powered products are being developed to merge traditional yoga practices with modern technology, such as stress-detecting wearables and AI-enabled fitness mats. ### Virtual Reality Wellness Virtual reality experiences that combine traditional movement practices with technology are being offered, such as the EmbodyMove VR Experience that fuses aspects of aikido, yoga, and dance. ### AI-Powered Yoga Artificial intelligence is being integrated into yoga mats and wearables to provide real-time feedback, personalized instruction, and health data tracking, as seen in products like YogiFi and the Otari Smart Mat. ## What the Tech Yoga trend means for industry ### For Fitness Technology The fitness industry is being disrupted by the development and integration of innovative technology to enhance and personalize workouts. ### For Virtual Reality VR technology is being used to create immersive wellness experiences that combine physical movement with virtual environments and interactive features. ### For Health and Wellness Wearables The health and wellness industry is seeing the rise of wearables that use AI and other technologies to track data and provide personalized feedback, instruction, and guidance. ## Workshop question How could your brand help customers attain their personal goals? ## Trend signals for Tech Yoga Trend score 5.5 out of 10, from popularity 83%, activity 73%, freshness 9%. - Popularity: 83% - Activity: 73% - Freshness: 9% ## Examples of the Tech Yoga trend 4 featured examples from Mar 29, 2019 to Jan 15, 2021. - [AI-Powered Interactive Yoga Mats](https://www.trendhunter.com/trends/yogifi): YogiFi is a Smart, Yoga-Teacher-in-a-Mat that Debuted at CES 2021 (Category: Lifestyle) Implication: Incorporating AI technology in creating smart and personalized workout equipment for home, gym and studio use. - [Stress-Detecting Yoga-Ready Wearables](https://www.trendhunter.com/trends/yoga-smartwatch): The 'Jeevah' Yoga Smartwatch Supports Overall Wellness (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the wearable technology industry by incorporating stress-tracking features into wearable devices. - [VR Wellness Experiences](https://www.trendhunter.com/trends/wellness-experience): The EmbodyMove VR Experience Combines Aikido, Yoga & Dance Movements (Category: Lifestyle) Implication: The wellness industry can explore the use of virtual reality and technology to provide innovative and immersive experiences for customers. - [AI-Enabled Fitness Mats](https://www.trendhunter.com/trends/smart-mat): The Otari Smart Mat Gives Real-Time Feedback with Artificial Intelligence (Category: Lifestyle) Implication: The fitness industry can leverage AI-enabled mats to enhance user experience and improve customer retention rates through personalized feedback and engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)